10 Key Elements For Seo Web Design

By Author: Alex Baker
Total Articles: 149
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A website is designed to generate business and not just for exhibition on the internet. SEO web design is one of the most appropriate strategies to keep the competition at bay. Following are the 10 key elements for SEO oriented web design

Attractive titles and headings:
The header tags of the page should have the keywords that the visitor is searching for on the internet. Using # in place of number is one of the best examples. The content of the page should be explained with the help of the H1 tag. Attractive headlines are both user friendly as well as search engine friendly.

Optimum utility of the title tags:
The title tags should be drafted in such a manner that it has the keywords being searched frequently. The tag should not be a stuffing of keywords but meaningful. Only the initial 60 to 70 characters are picked up by Google. This implies that the keyword or key word phrase should be included within the first 60-70 characters of the tag.

Language and key words:
The language of the content should be simple and be understood by the visitor. It should not have a lot of technical jargons, ...
... because if the visitor is not able to understand the content the purpose of the website is not going to be served. The text content should not look like stuffing of the keywords.

Navigation and Linking:
The navigation of the visitor should be facilitated with appropriate use of key words and understandable description in the links. The navigations should be properly positioned so that the visitor knows where he/she is and which page can be accessed from the current location.

Sitemap file:
The sitemapfile.xml should ideally be located at the root of the website because this is the location frequently visited by the search engine spiders. One should consider the creation of an HTML version of the sitemap. The designer should now use the webmasters tools and submit the sitemap to the Google.

404 Errors:
The website should be protected from 404 errors that usually occur just because of faulty linking. The cause of 404 errors can be identified with the help of Google Webmaster Tools. This issue can be easily handled by redirecting the old pages.

URL content:
The URL content should be attractive and easy to remember. One of the best ways to make the URL active is through getting the keyword in the URL and making the least use of the special characters.

Accessible Design:
For page markup, use CSS and XHTML. Comply with the guidelines provided by the W3C. Standard pages are lighter in weight and quick to download. This is taken positively the search engines for ranking on the search engine list. One should not forget the websites of today should be compatible with the platforms of the mobile phones.

Content for the spider:
The website content should be visible to the spider of the search engine. Images
Embedded with the help of flash are not recognized for indexing on the search engines.

Cheating prohibited:

One should not use tools such as doorway pages, shadow domains, scum ware and spyware because this could get the website banned by Google.

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