The Chinese Bettles Will Bring Nfl Into China

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Last weekend, the NFL spent a whole day on planning how to invade China with football on an uneven plain. In China, the NFL is known by very few people, no mention to famous. Therefore, to enlarge its effect in China, the NFL decided to invite one of the most popular rock bank to make a trueman show.

For many years, the NFL, the regular season on Sunday overall beginning the alliance, has become one of the world's most profitable sports federation, earn about 80 billion. With the progress of science and jerseys china, more and more countries can get American sports, but the NFL found its mess up: on one hand and prosperous international market to make their desire for occupies a place, but on the other hand this movement in America almost any other country besides are not understood.

NBA and MLB (American professional baseball league) in the global has numerous crazy fans. The most fundamental is, many financial analysis shows that the NFL either in the international market growth, or have backward risk.

Over the past years, NFL efforts into ...
... foreign markets, first on such as Tokyo, Berlin, Mexico City such big cities play an exhibition, later in Europe began to try a "16 years in small alliance" the experiment. In 2007, because I believe that "watching crowds forces will bring loyal fans" belief, NFL will concentrate on the regular season game into European cities, so also abandoned the above two attempts. But although Wembley stadium in London two games of the tickets sold and NFL members Goodell also ambitious Roger spoke one day in London will appear own rugby team or held "super bowl game, but it has proved, above the strategy to cultivate football loyal fans and no practical effect.

China is the most popular in table tennis and badminton, people on football not interested. NBA and premiership in local television can see, many young people in China is the NBA and premiership loyal fans, but they are football impression was vague.

Chad. Lewis said: "like to explain the cricket as well." He was Philadelphia hawks Everett, brigham young university student, in Taiwan for two years, more familiar to China in recent years.But signs of progress are also there. According to the statistics, about 40 NFL 2008 million Chinese watched the super bowl, this year the increase in the number to 220 million -- although compared with China's population are nothing, but if you consider that the was in Beijing time 6 a.m.

Monday began, or can be seen as a positive sign. The early 21st century, Beijing, Shanghai, Hong Kong is a huge allure of the market. NFL set up offices in Beijing, China began to extend waist high school football appliance, and flag to plan for 2007 was held in Beijing an exhibition.Then a strange thing happened. Was sent to the Chinese preparatory Bradenton 20s young Americans, noticed that Chinese cities to young people of American culture keen. Because China has no major professional sports leagues, NFL don't need as in other countries, like efforts with opponents for market. (China football league in recent years was beset by scandal, young Chinese disdain.

In early 2007, China in summer of 2008 Beijing Olympic Games preparation, so as to find the right field bradenton becomes a tickler, and make the competition in China are shown on TV also became a problem. Therefore the match was canceled, but NFL employees in China began to another plan and work: if the Chinese young people really attracted by American culture, why not promote this game in the social and cultural significance, but the promotion to the Chinese people strange and complex game? They set up a target audience: big cities of teenagers, the number is: nearly 100 million.

The past NFL tried specifically for other countries audience made TV programs, but these programs are around the game itself to promote competition, rather than rely on promotion culture. In order to touch Chinese, NFL program must find another ground. To prove this point, NFL invited Chinese director Ton Jun Yi hand everywhere to operate the project, he refused first proposed traditional education programme style NFL.They discussed all can think of opinion, finally adopted international media director Kevin Chang advice, decided to adopt the reality TV show the way. Say it may be the best way to young Chinese attention.

Now many Chinese are waiting for watching the trueman show. On the one hand, they are looking forward to know something about the NFL. On the other hand, it is also a good way to chasing after the star that they like. Maybe the planers of the show are thoes who are expecting the show most for the hope that it can bring a new face to their market in China.