Tv Advertising Agencies

By Author: Mohan Chen
Total Articles: 434
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If results are your intention for airing an advertisement, then there is a Dallas advertising agency that is perfect for you. It can reproduce the responses you get from your ads by two or three times and give you a media buyer team that has been proven to deliver results for years.

Those who have tried ineffective advertising would know of the expenses incurred in taking wild guesses and shots in the dark. This is the result of having an inefficient company do the job for them. To avoid this, you should get a Dallas advertising agency that knows how to focus its time and attention on essential areas. This is the only way you can have the kind of responses that your business needs. Thus, you will be able to get more benefit for your money. You do not have to figure out the right combination of TV, newspaper, radio, and Internet exposure for your product, since the company has the experience derived from conducting thousands of successful marketing campaigns to do it.

An tv advertising agencies that will give you a favorable marketing campaign is the one that knows ...
... how to take risks. This is the kind of Dallas advertising agency you should hire to do the job for you. It knows the territory where the campaign would be done, the people to target and the areas where you will emerge the winner. It has a network of media contacts that has been built for years so every dollar you invest could result in huge gains for your business. So whenever you require excellent results from your ad campaign, always make it a point to get the advertising company that has been certified to deliver.

While television is the biggest game in town and can get you the fastest number of eyeballs it has some downside as well. It can be expensive, it is harder to measure that let's say direct mail responses or than form fills on web sites. It is also harder to to target your audience, however that has improved over the years as cable offers more options as far as programming is concerned.

Another way to think about direct response television is using online direct response video. Direct response online video has plenty of benefits, some of which are the ability to create video quickly and at low cost. You can also push the video out to multiple sites using Google or video syndication like Tube Mogul. The advantage here is you can test different versions on the same day and get answers back on how the video performed. A good direct response television advertising agency will test both online video and television and use the results to your benefit.

There are so many ways to test video in direct response. (I am not talking about the little ads in the videos themselves, I am talking about the videos themselves). For example, you can see how many times the video has been played/viewed. You can test different offers inside the videos. You can tag the videos with different title tags to see which one pulls better. You can insert customer testimonials and remove customer testimonials and measure the results. You can change the length of the videos, kind of like a long form and a short form in DRTV speak. You can measure a multitude of audiences online where you might not have as many in television programming, especially when it comes to unique niches. Find out what works online and then move the direct response online television test to DRTV or television.

Once we have the direct response television advertising running on TV we look for a MER or what is better known as a media efficiency ratio. What MER means is you spend $10,000 per week and you generate $40,000 in revenue that means you have a 4:1 MER. Spend one dollar to make four dollars. Once we have a stable MER we know we can increase the media spend and generate X more amount in revenue. The same is true for Pay Per Click advertising online but instead of buying television media we are buying online media.