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Easy, Eye-catching Trade Show Displays

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By Author: Dora Evans
Total Articles: 36
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Working a trade show to expand your business can be demanding. You speak with hundreds of people, and hand out sheaves of pages of literature about your product. And, at the beginning and the end of each show, you need to set up and break down your trade show display. There are a number of options that you can choose to make this task a less demanding part of your da, so that you have the energy to focus on making the most of the show itself.

Having a display that is easy to set up and take down can make your trade show experiences much less stressful. There are a number of portable trade show booths on the market. They are made of strong but lightweight materials so that they are easy to transport. Most will also feature simple fasteners such as snaps or Velcro so that you do not have to struggle to assemble the booth. Look for booths that can be set up and pulled down without the need for special tools or any kind of training. A number of companies produce portable or modular booths, so, you can shop around to find the booth option that works best for you. Talk to other professionals who go to trade shows and ask for ...
... their recommendations if you are having trouble making a decision about the best booth for you and your company.

Banners help pull together the appearance of your booth. There are a number of options for hanging a banner that make it easier for you to set up your booth. Portable banner stands are option that allows you to easily place your company's signs right where potential customers can see them in order to attract attention to your booth at the trade show. There are stands for banners that are retractable and fold up for compact carrying and storage. Others make transportation easier by using a water-filled base for weight balancing. You fill the base when you arrive, then empty it before leaving, so you do not have to carry a heavy weight to your next show. Modern banner options make it easier than ever to give your booth a professional, exciting and eye-catching appearance. Talk to colleagues to get their recommendations for the most light-weight but durable banner options.

It is also helpful to have an assistant who is able to set up and break down your booth while you make sure that all of your literature and promotional items are in order. The facility that is hosting the event may have staff that can help you, or, will know where you can hire someone locally. You can also check professional organizations in the area of the trade show to see if they can recommend reliable workers to help you with your set up.

Focusing on these time and labor-saving options can help you and your company have the most successful and least stressful trade show experience.


Find out more about trade show display. Get more information on trade show booths and banner stands.

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