How To Build A Brand Image Through Website Design Development?

By Author: Bryan Bell
Total Articles: 121
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Gone are the days when one needed to have a shop at a prime location in the market.

In the conventional marketing scenario the business needed to have a workforce to offer customer services till the buyer's office or residence. The virtual world of the internet seems to take the business world by a storm. Some of the advantages that the internet has over other media are as follows:

The internet has reached the residences and offices of most of the buyers. These places would be usually inaccessible to the business representative or the salesman.

The cost of the infrastructure needed to run the business is slashed.

The business need not employ a cashier to count the bill amount.

The buyer need not go to the market and waste time searching for the product or service needed.

The internet media save the buyer from embarrassment if he/she cannot afford the product.

The transaction of the money from the buyer to the seller is very easy.

The buyer can buy the products or services without any add on cost of the middlemen because the product can be directly bought from ...
... the manufacturer.

Seeing to these advantages every business is flocking to the internet world to have a website that is able to sell products or services to the buyers. There is a keen competition among the website to be the first to be accessed or contacted by the prospective buyer.

For this the website needs to be user friendly as well as search engine friendly.

For making the website user friendly, the visual content such as images, animations and videos need to be embedded on to the website. Appropriate technology needs to be used for this because usually the visual content adds load to the website and this can decrease the downloading speed. On the other hand visual content is indispensable because it is always more effective than the text content, especially at converting the visitor into the buyer.

For making the website search engine friendly, the strategies for search engine optimization need to be applied. Some of the key elements for effective SEO are use of key words, key word phrases, links, updating and navigational ease. The primary objective of SEO is to increase the traffic and so the number of clicks. This is the way to bring a prospective buyer to a website. Now it is the responsibility of the web design to convert the visitor into a buyer.

If the web design is not successful at converting the visitor into a buyer the whole exercise of SEO is a waste. Web design is a crucial part of a website. It is better to avail the services of a professional , reliable and experienced web design development company to get a customized website that performs optimum rather than opt in for a website that is just on the net but a non performing asset.

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