Is Mobile Marketing All That Important?

By Author: Jamie Hanson
Total Articles: 3534
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Today anybody selling or promoting a merchandise or service online needs to develop a mobile website that is optimized for all the many operating systems. There are several pertinent mobile websites which you can afford to use. This is why it's so significant to optimize your website for the expanding mobile community.
In reality, a smartphone is a computer that fits in your hand. You can make phone calls but now that is just a part of a much larger package. Smartphones give us the ability to use applications that take advantage of our physical location and that is proving to be a dramatic change for computing. From mobile searches to GPS, from mobile gaming to weather news, we've only begun to uncover what smartphones will do to improve our lives.

The accommodation of Java or Mac is pertinent with the desktop technology. This is not so on the mobile web. Mobile phones as on date cannot this complex technology. In addition, you need to design the media experience for someone who is in on the go, which is far unlike than sitting behind a desk and browsing your site. Mobile web visitors are not fond of pinching ...
... and zooming their way around your site, so your website needs to be mobile friendly. Mobile visitors to your desktop website has seen shocking growth even if you only compare January 2010 to today, you would be shocked. Just appraise the log files from your website or use a site analytic package like Google Analytics. Many visitors try to reach your website which you can analyze while verifying. Your search will be a real eye opener into the shifting habits of your site visitors.

And you care, because?
If you don't have a site exclusively created for mobile, then your website visitors familiarity will not be as good as it could be. It is better to avoid the Flash technology presently to avoid unnecessary problem. Fortunately with new html5 formatting, websites can adapt like a chameleon.

The mobile device uses has increased many folds in various parts of the world. Although it is currently only a small portion of overall Web traffic, the growth is quite dramatic and as more people upgrade to smartphones, this growth will only continue. You ain't seen nothing yet. Mobile web's share of page views in North America should increase a full percentage point to 2.3% going into 2011. The global mobile share should augment from 0.95% to over 1.8% as new devices from manufacturers like Apple, Samsung, Motorola, HTC and BlackBerry help fuel this growth.

The iPhone is no longer the only platform you need to consider. Recent trends show that growing competitors such as Android are making significant inroads. The RIM's blackberry has been superseded by Droid. The Droid now has more than 12% of the North American page views within the mobile arena.
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How does it affect your business?

You should be ready for mobile visitors now and you need to be mobile savvy. Developing a mobile website and learning this rising mobile marketplace is critical to your marketing success. You need to understand that mobile marketing is a strong medium to reach your customers and should be a part of your overall marketing strategy. Currently you have alternatives.

Try this experiment!
Try to find out the desktop websites in your mobile operation. Various smartphones only deliver a report of your current desktop site. Unfortunately it is likely not an optimal experience.

What next?

You want to be in the mobile marketing niche because mobile web searching is earning explosive growth. Google's mobile traffic has quintupled since 2007 and that growth will continue as smartphone penetration increase. It is better to have website secured and have the prominent access for the traffic.
The good news is that many online training courses have grown recently. Several of the top mobile marketing training programs include: Mobile Monopoly, StomperNet Mobile, Mobile Traffic Domination, Mobile Marketing Exposed, Mobile Marketing Masters and Mobile Marketing Wealth Systems. Verify them.
What's missing from your marketing campaign? Find out by visiting mobilemarketingniche.com.

Wow! With the advent of the newest smartphones Mobile marketing has come of age. If you think 2010 was big, then you"ain't seen nothing yet" to quote an old song by Bachman Turner Overdrive. Mobile internet searches are on a rocket launch trajectory and if you market on the internet then you need to be mobile marketing savvy. This article explains where to go for help. So climb aboard and buckle up.