Link Exchange An Essential Part Of Your Off-page Optimization

By Author: Jasmeet Singh
Total Articles: 1
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In SEO Link Exchange is one of the most important processes to increase the value and quality of a website, so that search engine could give them a better place in SERP and also a good Page Rank. Many people ask me that how or why it's only link exchange which helps in improving a website's quality and not other off-page optimization steps. The answer to this question is simple and hidden in the process of link exchange. Let us discuss the factors affecting or considered while we do link exchange:
1. Site should be relevant to our sites content.
2. If the site is not of the pure niche then the site must be related to the main niche or must have a separate section with the heading of your niche e.g. you have a website of music then its best for you to do link exchange with the music websites (but make sure they are not doing any illegal work) and you can also do link exchange with websites coming under the main niche i.e. entertainment, so in this way you can also do link exchange with websites based on movies, games, TV-shows and other things that comes under the entertainment niche.
3. It must not have a long ...
... list of links that are of mixed website and the links count more then 100.
4. It must have a good Page Rank.
5. The page where your link will be posted must be cached.
6. The link must be a dofollow link.
All the above said factors make sure that you get the quality link from a website with which you are going to do link exchange.
According to search engines, Link building is a process which makes your website a reputed one after you do link exchange with a popular website having a good Page Rank. It's like someone got respect and reputation in society if that person is being seen with a really reputed person of that city or state.
The main problem that usually SEO face is that sending mails or filling out the form is time consuming and half of the mails never respond back and some of them gives a delivery failed notice. So the chance to get a good page rank link becomes tougher, so one has to be patience in this process. Second problem is that sending out so many mails including links may make you a possible spammer so in place of any free service like Gmail, Yahoo or Hotmail you can use Windows' MS Outlook which considers your mails non spamming e-mail.