Seo Company Web Design Website Design Services India Chennai

By Author: senthilkumaran
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Search Engine Optimization (SEO) basically is a technique that can improve the ranking of a website in the search engine and thus making the site more visible to the potential customers. The earlier the site appears in the ranking, the more its chances of being viewed increases. A website present low in the ranking can be risen using SEO techniques.
The website should be carefully designed keeping the SEO techniques in mind. After the specific plan has figured out for the website, its contents can be considered as on-page contents and off-page contents. The on-page contents include titles, headings, Meta tags, key words, key phrases, etc. While the of-page contents refer to the links that are directed to or from the other websites. These include the anchor tags, various attributes, reference tags etc.although both the contents are different but they are equally important for Search Engine Optimization.
The Optimization began in mid 1990's. Initially the webmaster used to send the keywords to the search engine. Then the search engine would crawl that page, and extract all the links to and from that web page to other. ...
... All this information is then indexed. Early search engines relived heavily on key works to perform their search. But as the time has changed the keywords are now being replaced by the mathematical algorithms that provide a list of relevant pages instead of pages filled with numerous keywords.
Search Engine Optimization techniques can be divide in to two categories: techniques that are recommended by the search engine as the part of a good design, and those that the search engines do not approve. An attempt is made by the search engines to lower the effect of the latter. Some webmasters have classified these methods in to two categories i.e. White Hat SEO and Black Hat SEO. White Hat SEO technique employs the methods that are encouraged by the search engines while the Black Hat SEO improves the ranking by the methods disproved by them. Search engines, if came to know that a websites is using Black Hat SEO techniques may penalize them by either reducing their ranking or completely removing them from the list. There is a third variety of SEO techniques called the Grey Hat technique, which lies between the earlier two. An example of this is purchasing links but Google is against it.
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