Color And Your Website, Part 2 Of 2

By Author: Judi Singleton
Total Articles: 28
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Color and Your Website Part 2
©2001, Judi Singleton I wrote an article a couple of weeks ago about color
and your website. If you didn't get a chance to read it
then email mailto:color_article@sendfree.com for a copy. Today I am trying to get you to pay attention to your
color schemes on your website. With so much going on in
the world wide web this may not be your priority, but it
may determine the fate of your website in the future. White is a good choice. It makes for easy readability and
its symbolism is purity. Uprightness this is the main
aesthetic value of using white on your website. Red is often used to symbolize intense energy and
excitement, and to move people from one spot to another
quickly. However, as I noted in the last article it can be
associated with anger and passion and is best used for
warnings or important updates. Pink is a virgin color. The color of teenagers, it can denote
young ideas, and enthusiasm. Studies show that peach is the most soothing color for
consumers. It denotes ...
... openness and a friendly atmosphere. Brown is a stable color, even though perhaps too stable for
the business site as it may bring feelings of earthiness or
not being flexible. But then again it can signify endurance
and simplicity. Black is most often associated with death and mourning.
However, black can also be used to convey a secretive or
mysterious atmosphere. Purple is another choice for mystery and royalty. These are only some guidelines to color. Considering your
target audience is always a must. For example, if you are
selling astrology readings the use of black, purple, or
gold, would be very appropriate. Or if your targeted base
is feminine then you might want to use soft pinks, lavenders,
or peach. If you are in a global market colors and their
meaning vary a great deal between cultures so you might want
to study up on the different meanings of color in other
countries. You may be offending someone from Japan, for
instance, with your use of color. Since color and emotion are so closely tied, you have about
45 seconds after your page downloads to impress your visitor
with your color scheme. If it appeals emotionally to them
they will stay and look around. If it does not appeal to
them you have made a lasting statement about you and your
site. Choose wisely when designing a business website if you
want your visitors to stay and buy your great products. ====================
Judi Singleton is the webmistress of Jassmine.com
http://www.jassmine.com
and the editor of Jassmine's Journal
http://www.gotojassminesitenow.com/journal/ This article may be reprinted for your website,
newsletter, or ebook as long as the resource box
stays intact.
====================