Closing The Plug On Those Disappearing Profits

By Author: Steve Shaw
Total Articles: 11
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It would be a terrible moment if, just when the customer has decided to purchase, something happens on your web site that makes them backtrack and cancel. This is profit that's just disappearing down the drain, and probably on a regular basis. You're probably not even aware that you're losing it! This article will help you to close the plug on all those disappearing profits, and help you to catch a few more while you are at it. Let's look at this in some more detail. A popular marketing mechanism is to install an exit popup on a web page, perhaps to request your visitor's name and email address so you don't lose your visitor forever. As we all know, a mailing list is the foundation of many a successful online business. But what if this so-called ‘marketing mechanism' is actually losing you sales, rather than gaining you a few more? Not very efficient is it? Let me take you on a very small journey. Imagine that magical moment finally arrives when the customer clicks a link or button to purchase your product or service. But imagine then that a PopUp appears and ends up antagonising your customer so much that they ...
... cancel, losing you the sale when they've actually reached the ‘check out'! Let me now paint a nicer picture, and one that I'll teach you how to achieve on your own site. A visitor arrives at your web site, reads your sales material, and clicks the link at the bottom to purchase. Excellent result - no popup, no problem, the sale goes through without any difficulty. Congratulations you've just made a profit. Another visitor arrives, reads your sales material, but isn't too sure and decides to leave and try out another site - at that moment, an exit popup appears inviting them to get a free report that looks incredibly enticing, and in effect further promotes your web site and the product or service you have on offer. They sign up and get the free report. Outcome - you're now much more likely statistically to get a sale, magic! The powerful technique I'm about to show you allows you to display an exit popup only if the visitor does NOT buy your product on the page - if they click the link to purchase then the popup will not appear at all. This means you not only stop losing sales, but you can also market your popup exclusively at visitors who have not purchased and thereby gain a few more. All you need to do is install the following code for an exit popup between the tags of your document:

For example the top of your web page may look like the following:

Your web page title
[copy and paste the code here]