How To Do Effective On-site Seo

By Author: Lance Peters
Total Articles: 81
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Effective Search Engine Optimization requires that you start with your website. There are several things that you can do to make your website more appealing to the search engines, and ensure that the keywords that you are attempting to rank for, are truly the keywords that your site is optimized for. There are several main things to keep in mind as you optimize your site and it starts with the domain name that you choose. The domain name is the number one clue to the search engines of what your site is about, and should reflect the keywords that you are attempting to rank for.

Your post titles and title tags are also extremely important. Your post titles or title tags should be the search terms that you are attempting to rank for, or be related to your main keyword, which is in your domain. Your text, or the body of your content, should also be related to this term and contain keywords that are related to those search terms or be the search terms themselves. Pay special attention to the first sentence of your content, and make sure that not only is it readable by humans, but is also SEO friendly.

Another factor ...
... is your subfolders. For instance, if you have a site about dog food and your URL is http://yourdogfooddomain.com/dog-food/purina-all-natural-dog-food, you will see much better results than if you did not SEO your URL's to reflect what your site is about, including all subcategories. Also, make sure that your H1 and H2 texts are keyword friendly and are in line with your page title, because this tells the search engines the main subjects of your page and gives it a Table of Contents for the content that they are indexing.

Your local links from one page to another should have the keywords that you are trying to rank for. If you have a Wordpress site you can use something like Automatic SEO Links, a free pluggin for Wordpress, to link the first set of keywords in each post to their related page. Even better is to have several sets of keywords for each page throughout your site, so that you have a wide variation of internal links that link to the pages for the keywords that you want to rank for. If you have a regular HTML site you may have to do this manually.

Another bit of Internet Marketing advice is to use keywords that describe your site when linking to resources and other pages. For instance, if you are linking to a dog food manufacturer, then anchor your outbound link to a search term such as Purina Dog Food rather than a generic search term such as 'here' or 'website'. You should also make sure that your images have proper ALT tags that describe your site and that your keyword density is correct. For instance, if you have a 500 word article, or post, then have about eight percent be some variation of your search keywords.

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