Big Marketing Ideas Without The Big Spending!

By Author: Andre Plessis
Total Articles: 3
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This is the final Newsletter of the year. I do hope you had a great year. Many of you probably wish things could have been better. May be you could have made better judgments in some occasion. I am sure that if you could see the future, you would have taken a different approach or decision.

I think it is important to realize that those little errors and misjudgments you had will help you grow and learned from them. The most important thing you need to realize is that it is almost impossible to succeed instantly in anything you undertake in life. In order to grow, we all need to learn. And you can only grow with experience and by making mistakes. When you make mistakes, (which you will in the course of your personal or business life), you analyze them, then you make the appropriate decisions to change what you did. Now you probably understand what I was saying above that it is almost impossible to grow without making mistakes and encountering obstacles. In order to grow you need to know what works and what doesn't. As you learn from your mistakes, you rectify them and you can grow.

"I learned more from ...
... the one restaurant that didn't work than from all the ones that were successes."

- Wolfgang Puck, chef, restaurateur

The important thing is not to be upset but to see something positive in everything that happens to you. Remember the proverb. Every cloud has a silver lining. Let me give you a prefect example. At the end of my second year in business I realized that I would have done better if I had used U.S call centers instead of Indians call centers. I even consider that it had been a mistake. I asked my partner to find a U.S call center and she did through a B2B website. When I learned about such a service I thought it was so a great idea and I decided to launch a website that would offer the same service. WOW! This business is a great success and has brought my company GREAT REVENUES.

One important thing is to evaluate your situation regularly. Don't wait till the end of the year to find out what you accomplished during the year. If you do that at the end you are most likely to be unsatisfied with your yearly sales revenues.

I would suggest you to make an analysis either every week or every month. Try to set up some realistic goals and make a plan to reach your goals. By analyzing your situation periodically you are most likely to accomplish your goals rather than wait till the end of the year to see what you have done in regards to sales.

By analyzing your situation regularly you make sure to be on top of everything and if you notice that you're not reaching your goals then you will make the appropriate decisions early enough to reach them.

One of the best ways to reach your goals is to write them down. Writing down your goals is an important first step towards achieving them. First, because by writing them down it forces you visualize your goals. And second, because the act of writing them down creates a commitment on your part. A Harvard study of their graduates over thirty years found that there was only a small percentage (3%) of them who actually wrote down their goals and these were the most successful! Maybe that is why so few people actually are living the life that they would like to be living.

Polls show that 90% of all Americans consider themselves middle-class. About 70% of Americans make less than $50,000 a year. In 2001, 1.3 million more Americans slipped below the federal poverty line, set at $18,100 a year for a family of 4. That's 33 million Americans at risk of hunger, including 13 million children. Nearly 8.5 million people, including 2.9 million children live without enough food, let alone medical care. Those people are 11.7% if the population. Median income is $44,000 a year for a family of 4. Median means half the people in this country live on less than that, many of them on a lot less. 1% only of Americans make more than $373,000 a year.

Most individuals will have a hard time understanding and believing that if you write down your goals you will accomplish more and I agree with you it sounds unbelievable. But the truth is that it will be a lot more difficult to achieve something if you do not write down your goals.

Just think about it. How can you possibly accomplish something if you do not have a road map? You need to visualize it, so write down a plan to achieve your goals.

It is also extremely important to review your goals frequently. Remember, the more focused you are on your goals the more likely you are to accomplish them.

Thank you for your trust. Thank you for enjoying reading my newsletters. I wish you and your family Happy Holidays and Best Wishes for the coming New Year.

Regards,


Andre Plessis



Andre Plessis
Author & Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Big Marketing Ideas Without The Big Spending!

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