ALL >> Marketing >> View Article
Best Way To "close The Sale"
![Profile Picture](https://www.123articleonline.com/images/avatar-default.jpg)
HOW TO CLOSE THE SALE!
The secret is in the "QUALIFYING"
There is no magic to closing the sale. You don't have to memorize "hokie" closes or trick someone into buying your product or service.
THE MOST IMPORTANT STEP IN THE SELLING PROCESS IS TO ASK GREAT QUESTIONS!
Customers DO NOT buy products or services you are selling. What they buy is what they believe the product or service will do for them. Sell the customer what he or she WANTS not what you have. The most effective way to do this is by asking specific key questions to better understand what is important to the customer. This approach positions you to better understand their specific needs or wants.
EXAMPLE: Lets assume YOU, the sales rep, are trying to sell me, the customer, steaks. However, you've never met me before and you know nothing about me. You proceed to sell me on how great the steaks taste, how lean they are, how you have a great deal on pricing, etc. The one key question you failed to ask prior to selling me these great tasting steaks was: "Do you EAT steaks?" You couldn't have known this because you ...
... don't know me - but I'm a vegetarian and I don't eat any type of red meat. What are the chances of succeeding at selling me steak?
Now lets take the same scenario this time you ask me: "Teri, how often do you eat steak?"
My response: "Never!"
Your response: "Why Not?"
My response: "I'm a vegetarian."
Your response: "What types of foods do you eat on a regular basis."
My response: "Lots of fruits and vegetables."
If you sell fruits and vegetables, at that point you might introduce me to the quality, taste, and affordability of your produce. On the other hand, if you only sell meat you might try getting a referral by asking me who I know that does eat meat/steaks and would be interested in learning more about "our quality and affordable meat products".
This approach will not only guarantee a positive experience for both you and the customer but could also result in purchases of another type or referral or both. Nothing generates more sales than a customer who feels understood.
ASK GREAT QUESTIONS!!!
About the Author
CEO - United Sales Training (www.unitedsalestraining.com),20 years as a Professional Sales Trainer, Recruiter, Sales and Marketing Manager, Consultant. Dedicated to the "keep it simple" approach.
FOCUS: "Training programs designed for women, tough enough for men."
Add Comment
Marketing Articles
1. How To Start A Podcast? A Complete Step-by-step Guide For 2025Author: Mohammad Basil
2. O Impacto Da Gestão Da Reputação No Crescimento Dos Negócios No Brasil
Author: Adler Conway
3. Best Digital Marketing Services For Lawyers
Author: Hobo e Services
4. Web Development Company In Sydney
Author: Technothinksup Solutions
5. Why Live Video Shopping Is The Next Big Thing In E-commerce
Author: Brandrisic Media
6. Why Youtube Widgets Are The Future Of Website Video Integration
Author: richard
7. Industrial Protective Footwear Market Growth Factors And Competitive Landscape
Author: mmr123
8. Landing Pages That Converts Secrets To Building High Performance
Author: Socnity Media
9. Best Seo Strategies For Page #1 Rankings In 2025
Author: Brandrisic Media
10. Por Que Toda Startup Precisa De Relações Públicas Profissionais Para Ter Sucesso
Author: Adler Conway
11. Lessons To Learn From The Strategies Of The Best Online Marketing Companies
Author: Gunjan
12. How A Social Media Ads Agency Can Boost Your Business Growth
Author: Tempt Agency
13. Building A Brand From Scratch The Ultimate Digital Marketing Playbook
Author: Socnity Media
14. Top-rated Digital Marketing Agency Serving California
Author: Technothinksup Solutions
15. Location-based Marketing: Revolutionizing Digital Strategies
Author: Infinity Web Solutions