Did South Africa Get To The Benefits Of The World Cup

By Author: Bill Walker
Total Articles: 48
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This is a session to be filled with star light of World Cup, even more the World Cup can be regarded as a war of commercial. In this grand feast, not only has the International Soccer Association and the South African World Cup Organization committee's form, also has Puma, MacDonald and so on well-known brand, even more, Chinese enterprises have appeared in this grand feast, as well as "China made".

As far as many people are concerned, the influence of South Africa World Cup is can not be ignored, only at the aspect of economy, that its income is quite objective. But actually it is not a fact, because don't talk about income, the cost is very high in South Africa World Cup. As far as we known, World Cup Organization committee has invested over 3.5 billion dollars in this world cup, was the most since the World Cup. However the number was not enough, for this grand event, the local authorities in South Africa had to afford the large debt to hold this event.

According to this data, many professionals analyzed and trusted the income of this World Cup of South Africa is going to be unsatisfactory. The United Bank of ...
... Switzerland specially has published one report for the World Cup with even 32 pages, pointed out that the South African held World Cup must undertake wages completely, but the income is actually limited. Morever, the government of South African should bear the damage of worker strike and oversea tourist. It is known that this session of World Cup visitor from abroad will estimate less than 1,000,000 people.

This session of World Cup, who can obtain the most benefits? It is likely to be FIFA, being the major governing organization of World Cup, the copyright of TV live is controlled by FIFA, and kept the income with balance trend. Data show that in 2009, FIFA's profit around 196 million U.S. dollars, and has nearly 10 billion dollars in financial reserves. No wonder some sports medias said that FIFA actually more like "board". Like sport brand Puma, for this World Cup, Puma sponsored some African teams, and helped the Ghana to succeed in entering the final match, broke through the record of African countries in the page of the World Cup.

With political pointed out, in addition to show own influence of soccer in South Africa World Cup, with the support of local residents, the economy of organizer had gotten positive effect, but due to the influence of global economy downturn, it could not say certainly that the economy of South African must be rised.

For Chinese people, Chinese football team could not participate in the World Cup that is quite disappointed. But you would see the Chinese shadow on the playground.

The shadow of "Made in China" appeared everywhere in South African World Cup. Vuvuzelas as the traditional feature of South African but made in China, were sought after by Africa's fans, just this tools used to cheer, at that moment became a noise for players, has ever banned to use.

Even more, including footballs were made in China. It is reported that the use of World Cup ball "celebrate" from a company in Jiangxi, China produced a total 12 million designated ball games and business, this was controversial.

Of course, larger surprise is Chinese sponsors has advanced into such a big stage like World Cup. Each World Cup's competition, the fans can see Chinese characters -- China Harbin beer. They are the World Cup official sponsors, has also been in World Cup history first time presents the Chinese Enterprise's name.

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