ALL >> Marketing >> View Article
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy solutions to problems and means to ends. Sell the benefits and watch your profits climb.Not educating the reader. Most people are reasonably intelligent and sincerely want to learn about the world around them. Does your copy contain solid information, or is it mostly emotional appeal and little substance? Ease back the fireworks and give the reader something real to chew on.Being boring. Easing back the fireworks doesn't mean getting rid of them completely. Use just enough drama and emotional appeal to keep your reader interested. This is where a solid understanding of your customers fits in - what are their hopes and fears? Where do your services fit between them?Exaggerating. ...
... Most people expect advertising to be overblown and inflated, so surprise your readers and be honest. Put your best foot forward and shamelessly emphasize your strengths, but don't do more than that. Keep it real and get real attention.Saying too much. Excessive wordiness puts a burden on the reader that can be lethal for marketing. Read through your copy again: could you say the same thing with fewer words? Try rewriting with a 25% cut in word count to inject new life into your pitch.Not getting the reader moving. The entire point of advertising is to motivate your customer to do something, so are you telling them what that is? End your pitch with a direct appeal. Tell your customers to call, visit or look at your website. If you're not giving them orders, you can't expect them to start marching.
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals.
writer@rswarren.com
Add Comment
Marketing Articles
1. The Benefits Of Automation In Social Media MarketingAuthor: Digital Creation House
2. The Power Of Narrative: How Storytelling Drives B2b Buyer Decisions
Author: tim seifert
3. How To Find Used Auto Parts Online In The Usa?
Author: Jhon Jones
4. Top 10 Mobile App Development Companies In Texas
Author: Srinivas
5. Best Digital Marketing Comapny In Wayanad, Kerala, India
Author: TRUSTWAVES
6. The Role Of Content Marketing In Driving Business Success
Author: Kunal Dhanawade
7. Elevate Your Brand With Falakshah Khan: Your Expert Digital Marketing Consultant In Mumbai
Author: Digital Falakshah Khan
8. Unlock Success With Digital Riddhi Mehta: Tailored Marketing Solutions For Your Brand
Author: Digital Riddhi Mehta
9. Leading Automotive Components Supplier: Trusted Auto Component Solutions
Author: Arrowmfgauto
10. Transform Your Business Growth With Expert Seo Services From Mappedskills
Author: Mappedskills
11. The Power Of Digital Marketing In Today's World For Students In 2025
Author: HARITHBARAN R
12. 7 Tips For Casino Link Building: A Strategic Guide
Author: Prerna raturi
13. Introducing Vidya Vilas Dalvi: A Visionary In Digital Marketing And Content Creation
Author: Vidya Dalvi
14. Top 10 Mobile App Development Trends You Can’t Ignore In 2025
Author: Orange Mantra
15. Meet Digital Komal Dalvi - Your Trusted Digital Marketer In Mumbai
Author: Digital Komal Dalvi