123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Avoid The Big Advertising Mistakes

Profile Picture
By Author: Robert Warren
Total Articles: 4
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy solutions to problems and means to ends. Sell the benefits and watch your profits climb.Not educating the reader. Most people are reasonably intelligent and sincerely want to learn about the world around them. Does your copy contain solid information, or is it mostly emotional appeal and little substance? Ease back the fireworks and give the reader something real to chew on.Being boring. Easing back the fireworks doesn't mean getting rid of them completely. Use just enough drama and emotional appeal to keep your reader interested. This is where a solid understanding of your customers fits in - what are their hopes and fears? Where do your services fit between them?Exaggerating. ...
... Most people expect advertising to be overblown and inflated, so surprise your readers and be honest. Put your best foot forward and shamelessly emphasize your strengths, but don't do more than that. Keep it real and get real attention.Saying too much. Excessive wordiness puts a burden on the reader that can be lethal for marketing. Read through your copy again: could you say the same thing with fewer words? Try rewriting with a 25% cut in word count to inject new life into your pitch.Not getting the reader moving. The entire point of advertising is to motivate your customer to do something, so are you telling them what that is? End your pitch with a direct appeal. Tell your customers to call, visit or look at your website. If you're not giving them orders, you can't expect them to start marching. Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals.
writer@rswarren.com

Total Views: 162Word Count: 345See All articles From Author

Add Comment

Marketing Articles

1. Digital Marketing Companies In Ghaziabad: Why Hobo E Services Stands Out
Author: Hobo e Services

2. Boost Your Engagement With Expert Email Marketing Services From Delhi’s Top Digital Marketing Freelancers
Author: Nandita

3. The Development Of Abm: The Reasons It's Increasingly Important For B2b Achievement
Author: tim seifert

4. The Cost Of Not Using A B2b Sales Lead Generation Agency
Author: Demanday group

5. The Ultimate Guide To Choosing The Perfect Toilet Cubicles For Your Restroom Renovation
Author: cubiclexpress

6. Digital Marketing Agency For Small Business: Unlocking Growth With Hobo E Services
Author: Hobo e Services

7. Top Website Designing Services Near Me
Author: Nilesh Jire

8. Dominating The Digital Space: Mastering Paid Search For Maximum Roi
Author: Tahir Lateef

9. The Top 3 Abm Marketing Tools For 2024
Author: SalesMark Global

10. Social Media Marketing Agency
Author: Smith Jones

11. Unleashing The Power Of A Digital Marketing Company In Ghaziabad: Spotlight On Hobo E Services
Author: Hobo e Services

12. Top 10 Benefits Of Using Facebook, Twitter, And Instagram Widgets For Website Engagement
Author: richard

13. A Beginner’s Guide To Crafting A Winning Demand Generation Strategy
Author: tim seifert

14. Top 10 Social Media Wall Tools For Conferences & Events In 2024-25
Author: richard

15. Top Social Media Marketing Companies: A Spotlight On Hobo E Services
Author: Hobo e Services

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: