Building Business Credibility

By Author: Tatiana Velitchkov
Total Articles: 2
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Copyright 2001 By Tatiana Velitchkov The Internet has enabled people, who would never have thought of building a business, to make a comfortable living. There are new "businesses" popping up by the minute and there doesn't seem to be an ending in sight. With that said, the door is also open for not so very honest people to scam you, or steal, your money and personal information from you, making it very difficult for the legitimate business owners and service providers to seem "real" to the millions of prospective clients. A big part of your newfound career is to make visitors to your site feel comfortable enough with you, your company and your website so they will want to do business with you. They must trust you first. So you need to build your credibility up enough to warrant that trust. Register a Domain Name Your own domain name, or URL, will build tremendous credibility to your business. It's the first thing people will see. If you're not willing to invest in a real business name and web presence then you'll be taken for another scam artist and lose a lot of business. People will just go to someone who does have their ...
... own domain. Your Business's Contact Information If you are real person with a real business, then you must have a physical location and a phone number. Let your customers know what it is. Put a prominent link on your home page to a "Contact" page which includes the following information: A short biography -- Not a book, but a few paragraphs about you, your family and your experience. Include a photo -- Some people like to know who they are dealing with. A picture says you are real and creates a mental picture in the customers mind everytime they talk to you. Your companies objectives -- A short paragraph of what you goals are and what you hope to achieve as far as your service or product. And, of course, your phone number, address, fax, email address and any other ways people may contact you. Your Business's Privacy Statement In a world of selling email addresses and SPAM you need to make your potential customer feel at ease with giving over personal information. You need to make up a statement proclaiming that their information is safe. Like the "Contact" page you need a new page on your site which should include: How you plan on using their information If you sell or share information with other parties Why you collect email addresses Do you track their IP address What you use the information for from the order forms How you use contest information Any security measures you may have in place How visitors can unsubscribe to any opt-in lists you run. Or anything else that you feel will put a potential customer at ease and feel comfortable by ordering from you. You can have a Privacy Statement made for you at http://www.truste.org/wizard Testimonials This has become the most popular way to get others to believe in their company and/or product. By reading what other people have written about your product will make the difference of whether or not a visitor will buy from you. You can ask for testimonials from your customers after they have ordered. Explain that you plan on using it on your site and will place their name and website address with the testimonial. This helps both of you out by giving some free promotion to the customer. Money Back Guarantee This is another fantastic way to build credibility to your product or service. By offering to refund 100% of the purchase price if someone is not satisfied will help with the decision to buy or not. In effect the customer is really not losing anything and will feel safe with the knowledge that he/she can get their money back. If you want to succeed in today's Internet, then you must instill confidence and a feeling of trust within your site visitors and customers. Tatiana Velitchkov ================================================== Tatiana is the President of the Fortunes Inc. For as much as we know The Fortunes Inc. represents the only business on the Internet that provides such amounts of traffic in such a short spans of time, and for outrageously affordable prices. Advertise! http://www.Guaranteed-Hits.net or http://www.Guaranteed-Hits.com =======================