Are You Maximizing Your Pay-per-click Returns?

By Author: Chee Wee
Total Articles: 2
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Pay-per-click keyword advertising has become immensely popular as
it enable advertisers to have better control over their budget.

Pioneer Goto.com now serve over 2 billion search queries monthly
and their premium listings appear on major search engines such as
America Online, Lycos, Altavista, Netscape and Hotbot.

With the tremendous volume of keyword bidding, there exist
opportunities for your business to reduce bid costs while
maintaining the same ranking!

I'm about to reveal a hot pay-per-click tip that will save you
thousands of dollars in monthly bid fees. What is this secret?
Read carefully ...

As at press time, the top bid for the keyword "flower" on
Goto.com is $1.88. The 4th bid is $1.83 while the 5th bid cost
just $1.21.

FTD.com secured the 4th place while FlowersAcrossAmerica.com
secured the 5th bid. FTD could have reduced their bid to $1.22
and still remain in the 4th spot!

Their savings per-click would be $0.61. Savings per thousand
clicks would have been $610. "Flower" was searched more ...
... than
370,000 times the previous month. If they had a click-through of
just 3.0%, they could have saved $6771.00 on the keyword "flower"
alone!

When was the last time you checked your bids? You could reduce
your bids while still maintaining the same ranking or get a top 3
position for maybe just 1 cent more!

It's all about bid optimization. So how often should you monitor
your bids? I recommend that you check your bids for "bid gap"
opportunities at least once a week.

Search the keywords which you have bid for and check for bid gaps
between you and your competitors' bids. This should take you less
than 30 minutes a week but the savings will be substantial.

What if I have a few hundred keywords in my bid list?

You will need a more efficient solution. A number of bid
monitoring services have sprung up across the Internet. For a
monthly fee based on number of keywords monitored, they will
monitor your keywords for bid gaps daily and notify you when
there are opportunities for savings.

If you use more than one pay-per-click engine, most of these
services can monitor bid gaps across multiple engines. Your
savings in time and money will be significant, especially if you
have placed expensive bids.

Here is a list of online bid monitoring services available:

ClickPatrol
http://www.clickpatrol.com
Engines monitored: GoTo, Sprinks, FindWhat, Ah-ha, Kanoodle

Keyword Bid Optimizer
http://www.paidsearchenginetools.com
Engines monitored: GoTo, FindWhat, Ah-ha, Epilot

ManageBid
http://www.managebid.com
Engines monitored: GoTo, FindWhat, Epilot, Kanoodle, Netflip,
Bay9, SearchFeed, 7Search

Position Guardian
http://www.positionguardian.com
Engines monitored: Goto
About the Author Chee Wee is a professional Internet Marketing Consultant. Visit
his website & discover the secrets to exploding your online sales
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