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Netsuite Seo (search Engine Optimization)
Netsuite eCommerce Suite offers several advantages and unique functionalities. It’s is aimed at promoting online businesses by increasing their visibility. Along with traditional eCommerce tools, Netsuite packs a powerful one two punch.
The truth is, optimizing an ecommerce store is different than optimizing traditional websites. Working within the confines of organic SEO, an eCommerce solution must be Google friendly. The trick is properly designing a site, including the all important tags and titles. Netsuite allows for custom page titles and meta descriptions.
This process starts with site architecture. Netsuite offers plenty of design options, allowing users to create a custom look that is in compliance with Google guidelines as well as other traditional search engines. Headers, title tags, searchable images and more can all be set up for maximum exposure to search engines. Multiple URL’s can be edited and optimized as well, allowing those with large catalogues of products to cash in on organic link building tactics. The design module is intuitive and set up for either first ...
... time user or those with a little more experience. Code editing is available for those with the expertise.
Netsuite offers several unique features aimed at increasing usability, functionality and conversions.
1. Affiliate Partner Feature: integrating affiliate marketing programs directly into a storefront is no longer a problem. Netsuite offers dynamic affiliate marketing tools that increase optimization and conversion rates.
2. Notifications: easy automation of customer notifications means less backend work while providing useful information to clients.
3. Product Reviews: One of the most powerful and persuasive tools an online business owner has is product review. Posting peer reviews of products and
services is a great way increase conversion rates while building customer faith.
4. Comparison functionality: allowing for side-by-side product comparisons increase customer loyalty and conversion rates.
Netsuite offers these features and more, all aimed at increasing the functionality of your store front while simultaneously building customer loyalty, increasing conversion rates and increasing overall satisfaction.
The great thing about Netsuites eCommerce package is that it is easy to install and manage. The multiple features are customizable, drop and drag makes creating a unique storefront easy.
Optimum7 realizes the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional SEO company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
Contact us if you need help with your SEO strategy for Netsuite. We are a professional Internet Marketing company that understands the sales process. We can help. You can call us at 1-800-736-9618.
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