ALL >> Marketing >> View Article
9 Tips To Great Design For Your Marketing Materials
9 TIPS FOR GREAT DESIGN
1) Don't just hire a good designer. Hire someone who
has had plenty of experience designing business
collateral. Your designer needs to ask you the
right questions about the project. And he/ she
needs to be able to turn the design round
reasonably fast too.
2) Write the copy first. I believe the copy drives the
project. (Unless this is a print ad, in which case
the visual and headline will often dominate).
3) Read your copy word for word to your designer.
You'd be amazed how often designers don't
understand the project because they haven't been
properly briefed. Your designer is going to be
expressing in design the same persuasive arguments
that you / your writer will be articulating in words.
4) Ensure that your designer communicates your branding
i.e. the values you are trying to communicate.
5) Check that the copy is easy to read once it has
been laid out by your designer. If the design takes
too much attention to itself, then your readers ...
... won't
be following your arguments.
6) A professional designer will give you a creative brief:
he sets out on paper the brief as he understands
it. This includes the brand and the benefits of the
offer in question. The creative brief means
misunderstandings get cleared up before it they are
too expensive to change.
7) He'll then present you with 2-3 design options for
your review, about 3 weeks later.
8) Remember, you aren't choosing the color for your
sports car, you are choosing the piece that best
reflects the brand and personality of your company or
offering.
9) Finally your designer brings you the finished product.
He instructs printers and oversees production.
WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE
AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!
How clear and persuasive is your website, brochure copy
or direct mail? Call Neroli Lacey NOW
to win more business TODAY.
CALL ++ 612. 215. 3826
or email: neroli@beyondcommunications.com
About the Author
I've been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more.
Please visit my website: beyondcommunications.com
Add Comment
Marketing Articles
1. The Merits Of Doing Marketing In AdelaideAuthor: Barry Elvis
2. Digital Marketing Agency For Small Business: Why Hobo E Services Is Your Best Choice
Author: Hobo e Services
3. Marketing Mistri-best Seo Company In Jaipur
Author: Marketing Mistri
4. 5g-powered Marketing Automation: What Marketers Need To Know
Author: Saastargo Technologies
5. Understanding The Role Of Analytics In Digital Marketing Success
Author: Saastargo Technologies
6. Seo In The Ai Era: How Artificial Intelligence Is Shaping Search Optimization
Author: Saastargo Technologies
7. 6 Ways To Measure Roi From Influencer Marketing Campaigns!
Author: Pooja Saha
8. 5 Best Skills Needed To Become An Expert Email Marketer!
Author: Pooja Saha
9. What Is A Digital Marketing Agency And Why Your Business Needs One
Author: Vaibhav
10. Top 5 Bug Tracking Software Of 2025
Author: Otis
11. The Role Of Ai In Shaping The Future Of Marketing
Author: Dharma Raj
12. 15 Reasons Your Keyword’s Rankings Are Fluctuating Like Crazy
Author: Olivia Walker
13. Momentum In Action: Tailored Growth Marketing Strategies For Series A Startups
Author: Alastar Kerpel
14. Experience Ultimate Softness With Satino Royale Carpet
Author: carpetsonline
15. 10 Must Have Digital Marketing Services To Boost Your Business Growth
Author: Uprango Digital