123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Why Branding Is More Than A Pretty Logo

Profile Picture
By Author: Ryan Dickinson
Total Articles: 1
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Your brand is so much more than that cool little swoosh logo the graphic designer developed for you
Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart. This was a product of rushing to market. There was so much insanity surrounding any company who could put a ".com" at the end of their name, that companies rushed to take advantage of the investment market. The logos were simply by products of incomplete branding. You see, your brand is more than the symbol you put on paper. Your brand is a larger, more compelling idea that is communicated in many ways. If your company was a person, it's brand would be it's personality. Your company's personality, just like that of a person, can be a complex set of beliefs and tendencies. It's the things we do, the things we want, and the things we stand for that all make up our personality. It is no different for your brand. Successful branding leverages those things about your company's "personality" that are unique, motivating and memorable. The brand ...
... should communicate the differences in your company and how they translate into benefits for your customers. A well managed brand is a very powerful asset that helps to focus your company's internal thinking, aligns communication efforts, and builds customer loyalty. When your brand is thoughtfully developed and managed across the "touch points" of your organization, it gains strength by reinforcing that personality with every piece of communication. These communications build on one another, compounding the message and impacting your target audience. As a small business, make sure you pay attention to your brand, not just a cool logo. It will pay off well into the future. Happy Marketing! About the Author Ryan Dickinson is a founding partner in Harper Design, a marketing solutions firm located in the Denver metro area.

Total Views: 88Word Count: 350See All articles From Author

Add Comment

Marketing Articles

1. Building A Brand From Scratch The Ultimate Digital Marketing Playbook
Author: Socnity Media

2. Top-rated Digital Marketing Agency Serving California
Author: Technothinksup Solutions

3. Location-based Marketing: Revolutionizing Digital Strategies
Author: Infinity Web Solutions

4. Best Seo Services In Delhi
Author: Anurag Ranjan

5. Voice Search Optimization: Tips And Benefits For Businesses
Author: Brandrisic Media

6. Top Creative Event Wall Trends You Need To Know In 2025
Author: richard

7. Ai-powered Personalization: Revolutionizing Customer Experiences In Digital Marketing
Author: saibhang

8. How Lighting Can Transform Your Interior Spaces
Author: alpha design lab

9. Exploring The Most Profitable Types Of Plr Digital Products To Resell
Author: BuyQualityPLR

10. Sustainable Architecture: Designing For A Greener Tomorrow
Author: alpha design lab

11. Website Design Company In Oman
Author: sreya

12. He Best Digital Marketing Agency/company In Dwarka?
Author: Aditya

13. Short Link Scan: Revolutionizing Url Safety And Transparency In The Digital World
Author: Sujay Gain

14. The Ultimate Checklist For Selecting Eco-friendly Machinery Oil
Author: nikita

15. Top 10 Social Media Marketing Tips For Small Businesses
Author: Jeniqs

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: