Press Release Writing - News They Can Use

By Author: ndxmart
Total Articles: 5
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Somebody once said that there is no such thing as bad publicity, but the folks at Enron, and more recently British Petroleum, might take exception to that claim. If you or your small business appear in the media, you want it to be a favorable story right? Good publicity can do wonders to advance brand recognition and to introduce your company to prospective buyers.

One way to get that favorable publicity is to issue press releases to the appropriate news outlets and trade organizations. But it's important to understand that a press release is a news article, not a direct marketing message.No reputable media outlet is going to run a blatant sales pitch as news.

Because these articles are news items, press release writing requires a journalistic skill associated with print reporters and broadcast script writers rather than the typical marketing style.A good press release writer will be able to sniff out the news angle that is appropriate to the various news outlets and compose a release that is likely to be picked up and published.Writing press release articles requires ...
... a specific skill set and experience level and is best performed by the staff of a professional public relations firm. Or, you can find a reputable public relations firm that has valuable PR toolkits with insider information on how to write compelling press releases.

If you're thinking you really don't have any newsworthy stories about your company, think again.You don't have to come up with the cure for cancer to warrant a good news story. Business news like a new joint venture, winning a major contract that will increase employment or getting a patent for a new technology are all of interest to business news outlets.Finding those news nuggets and spinning them into viable news stories is one of the most important services that a press release writer can offer.

And here's one of the greatest benefits of an aggressive press release program: with positive news coverage, you gain the covered third-party credibility of the news source that publishes it. People find the news on a source that they trust and that trust is transferred to your business simply because the source has published your release. You can't buy that kind of instant validation.

This is a great strategy for growth and well worth the time to discuss with a solid PR firm with a proven history of press release writing success.