ALL >> Marketing >> View Article
Insider Tips To Quadruple Your Art Show Sales
Insider Tips to Quadruple Your Art Show Sales
At a recent art show, I could not help but notice that not everyone's day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me!
I had experienced too many art shows from the other side of the fence. I knew then that I needed to share my successful art show strategies with my fellow artists.
First, get rid of your director's chair. Artists that avoid perspective customers always amaze me. You've spent so much time creating your art to sell. You've spent the time and money to exhibit at the show. Why hide? If you want to sell your work, you must interact with the public.
Put yourself out there! It's very simple - you create additional value to your artwork when you interact with a perspective customer. Explain to them what makes your art work unique. Tell them how you came about ...
... conceiving and producing your artwork. Tell them the story, people are interested, and when they buy the piece they now own additional information about the piece to share with their friends.
It's important to give a reason for someone to stop at your booth. Utilize a main focus piece on an easel or pedestal in order to draw interest from the crowd.
Using signage is an easy way to give someone a reason to stop at your booth. With signage, you can give suggestions for alternative uses of the artwork. For example, many of my sushi dishes sold as candle displays, soap holders, bread plates, etc.
Run a show special and use signage to promote the details. It's important to give an added incentive to purchase something from you that day. Take one of your lower end products and create an easy way for people to purchase more of them - buy 2, get 1 free for example.
Invite people to sign up for a free drawing to win a piece of your artwork. This last step allows you to capture their name and email for future marketing purposes.
Finally, take a good look at your booth. The success of your next art show will increase when you create the successful booth. View your booth from the customer's vantage point. Is it inviting? Does it create the I gotta have that piece! mindset? Attend an art show yourself. Go from booth to booth and see what draws you in to look further. See which booths the people flow to. What about those booths caused you to walk in? Keep notes, assemble that information, and apply it to your booth when you set up for your shows.
Keep your booth fresh throughout the entire show. Remember every time someone walks into your booth they are a customer meeting you for the first time and you always want to make a great first impression.
About the author:
Steve Popkin, a veteran glass artist, makes it easy for artists to become successful. Learn the secrets most artists and craftsmen will never know about selling artwork in his complimentary e-course just visit http://www.thethrivingartist.com
Add Comment
Marketing Articles
1. The Merits Of Doing Marketing In AdelaideAuthor: Barry Elvis
2. Digital Marketing Agency For Small Business: Why Hobo E Services Is Your Best Choice
Author: Hobo e Services
3. Marketing Mistri-best Seo Company In Jaipur
Author: Marketing Mistri
4. 5g-powered Marketing Automation: What Marketers Need To Know
Author: Saastargo Technologies
5. Understanding The Role Of Analytics In Digital Marketing Success
Author: Saastargo Technologies
6. Seo In The Ai Era: How Artificial Intelligence Is Shaping Search Optimization
Author: Saastargo Technologies
7. 6 Ways To Measure Roi From Influencer Marketing Campaigns!
Author: Pooja Saha
8. 5 Best Skills Needed To Become An Expert Email Marketer!
Author: Pooja Saha
9. What Is A Digital Marketing Agency And Why Your Business Needs One
Author: Vaibhav
10. Top 5 Bug Tracking Software Of 2025
Author: Otis
11. The Role Of Ai In Shaping The Future Of Marketing
Author: Dharma Raj
12. 15 Reasons Your Keyword’s Rankings Are Fluctuating Like Crazy
Author: Olivia Walker
13. Momentum In Action: Tailored Growth Marketing Strategies For Series A Startups
Author: Alastar Kerpel
14. Experience Ultimate Softness With Satino Royale Carpet
Author: carpetsonline
15. 10 Must Have Digital Marketing Services To Boost Your Business Growth
Author: Uprango Digital