ALL >> Marketing >> View Article
Ppc Cost Management 5 Tricks

PPC Cost management is one of the prime concerns of any Pay Per Click Expert. How do I have a control over cost and at the same time make sure that the campaign doesn't throttle the effectiveness of the converting keywords. I am quite sure all of you must be using various tools as well as would have built thumb rules to check and manage PPC Costs
We thought, we can put together 5 quick tricks of PPC Cost managementÂ
PPC Cost Management Trick 1 : Sort on Cost and rationalise on Spend distribution depending on Business NeedsÂ
Yes, if we are talking about cost then choose (lets say last 7 days / last 30 days) and sort on the cost at the keyword level. The distribution of the cost across keyword tells a lot about how the campaign is performing. Do 1 or 2 Keywords eat up most of your budget? Is it right representation of your business? Can you try a few other relevant keywords instead of spending all budget on a few keywords. You may like to play on a bit lower position for the spending keywords. Sometimes, if Q score of your keyword is good; though you reduce the bid ; you may keep the position intact ...
... at the lower cost. Thus, the trick number 1 will help you identify these keywords and you can start controlled experiments with these keywords.Â
PPC Cost Management Trick 2: Quality ScoreÂ
Check Quality score of the high cost / click keywords. You cans separate them into small adgroups and give a special treatment (Ad copy with the keywords in the text as well a land on relevant destination URL). We have seen tremendous cost savings if the quality score improves due to regrouping of the keywords in small adgroups. This helps identify the regrouping keywords. Sometimes you may have to up the bid for sometime to get good CTR and improvement in q score. But again one had to really monitor the experiment.
PPC Cost Management Trick 3 : Sort on Clicks / ImpressionÂ
This is a bit deeper that the previous points. Understand the high click keywords and understand what part of your service line / product line is getting more exposure. Should you divert a bit of budget to few other categories? Another sort could be that of Impressions. It may so happen that highly searched term may not be having a better position., You can use some the other tricks (Including increasing the max Bid) to allow more relevant clicks.
PPC Cost Management Trick 4 :Â relevant Geo Targeting / Time Scheduling
If you provide your service only around 50 miles from your location and if you are running the adverts across country , many of the clicks and thus budget is wasted. Please check the setting s regarding geo targeting. You may also want to know the time of the day when your prospective customer buys your service / product. You may like to curtail the exposure of your adverts throughout the day.
PPC Cost Management Trick 5 : Search Query Analysis
Run the search query and find out the irrelevant keywords, Put them in negatives. Your impressions may come down and clicks may come down but its better to not spend your precious budget on non relevant keywords
For more information visit: http://www.broadplace.com/blog/ppc-cost-management-5-tricks
Add Comment
Marketing Articles
1. Tips For User Acquisition For Mobile AppsAuthor: Rahul Sharma
2. Corporate Video Editing Company Noida Ghaziabad Greater Noida
Author: Hobo e Services
3. The Power Of Digital Marketing: How Businesses Can Thrive Online
Author: Azam Jafri
4. 5 Hidden Sap Grc Pitfalls That Could Jeopardize Your Compliance Strategy
Author: Udaya
5. How To Use A Social Wedding Wall To Capture Candid Guest Reactions
Author: richard
6. Top Video Editing Studio In Noida Ghaziabad Greater Noida
Author: Hobo e Services
7. Drive Business Growth With The Assistant Vice President Email List
Author: Hafsa Rimu
8. Smtp Server Errors: Common Issues And Solutions
Author: Pooja
9. Top Digital Marketing Companies In Mississauga To Supercharge Your Business Growth
Author: En3 Solutions
10. The Future Of Google Ads: Trends Businesses Need To Watch
Author: Online Consulting
11. Top Digital Marketing Agency In India — Digital Marketing Services
Author: Shoolin Solution
12. 10 Reasons To Leverage An Smm Panel For Social Media Growth
Author: streetsmmpanel
13. Why Customer Retention Management Matters More Than Customer Acquisition
Author: Trisha Menon
14. Travel Smarter With Guardian Angel Ai Smart Bags: Innovation At Your Fingertips
Author: Guardian Angel
15. Professional Video Editing Services Noida Ghaziabad Greater Noida
Author: Hobo e Services