ALL >> Writing >> View Article
35 Quick Tips For Writing A Press Release
35 Quick Tips for Writing A Press Release
Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).
Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution ...
... format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.
Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.
Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.
(c) Copyright 2004, Catherine Franz. All rights reserved.
About the Author
~*~*~*~ Resource Box ~*~*~*~
Catherine Franz, is a certified life and business coach
specializing in marketing and writing,Internet and
infoproduct development. For other articles, and ezines:
http://www.AbundanceCenter.com.
Add Comment
Writing Articles
1. Beyond The Benchmark: Leveraging Reverse Engineering For A Winning Product StrategyAuthor: andrew smith
2. Inspirational Life Good Morning Quotes
Author: Motivation Gyan
3. Bangalore's Best Content Writing Professionals Services Agency
Author: italics began as a humble backyard content writing
4. Online Cfd Trading: Your Questions Answered
Author: johnson
5. Content Marketing 101: Create Engaging Content Your Audience Loves
Author: vedpandey
6. Enhancing The Essay Writing Process
Author: Creighton Lyon
7. Cnc Machine Tools Precision Solutions For Modern Manufacturing
Author: Blocktobox
8. Claims Of Racism And Intimidation In Gmc's Actions Against Accuvision Clinic
Author: Wilfred
9. Housing Esa Letter: 5 Key Facts You Must Know
Author: Justin Foley
10. Elevating Accessibility: Streamlining Subtitle Creation For Youtube Creators
Author: Janice Chow
11. Shower Curtains For Hotels
Author: Richard
12. Google Flights Leverages Amtrak Data To Boost Sustainable Transport Decisions Amid Green Initiative Push
Author: jamescolin
13. Academic Guru: A Leading Thesis And Dissertation Writing Service Provider
Author: Nitesh
14. Cipher Publisher: A Leading Name In Self-publishing Excellence
Author: Nitesh
15. Ag Publishing House: A Leading Self-book Publishing House
Author: Nitesh