123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

17 Mistakes Professionals Make With Their Blogs

Profile Picture
By Author: Denise Wakeman and Patsi Krakoff
Total Articles: 1
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.

Make no mistake, blogs are a great tool for building community, interacting with potential clients, and marketing your services. And, it's not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership.

We've discovered several common mistakes professionals make with their blogs. Mostly, they aren't using some the features available to them with their blogging software, because it hasn't been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don't really need to know. But they do if they want results from their business blog.

Here's a list of what we found on a recent trip around the professional ...
... business blogosphere:


Content:

1. Not posting frequently enough. (Recommended: 2-3 times a week.)

2. Content is not focused, and the target audience is not clearly defined.

3. Posting articles that are too long, instead of using extended post features.

4. Not linking profusely (because the professional isn't researching their field on the internet).

5. Poor spelling, bad grammar and typos.

Design

6. No name of author in tag line or on side bar.

7. No author photo.

8. No signature or name in the footer; no way to tell who wrote post on a multi-author site.

9. No subscription form; no way to get blog updates through RSS or email.

10. No way for readers to leave comments and use trackbacks.

11. Too many categories or none at all.

12. No information about their business services and products.

13. Calendars for no reason at all (what is the point of those calendars anyway?).


Marketing

14. Blog isn't submitted to blog directories.

15. Not pinging each time a new post is published.

16. Not using trackbacks referring or linking to other blogs.

17. No blogroll or list of favorite blogs or websites.


If you're considering using a blog to build your business, optimize it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool - you've got to use it correctly to get positive results.

Here are a couple of suggestions:

1. Get an ebook and take the time to learn about your blog software or hosting provider.

2. Hire a professional blog expert to coach you on how to rev up your blog.

About the Author
Patsi Krakoff and Denise Wakeman are two blog experts who have teamed up to form The Blog Squad (http://www.fixmyblog.com). They provide advanced training and coaching for professionals who want to beef up their blog for marketing optimization. Patsi and Denise also publish a popular blog at http://www.buildabetterblog.com

Total Views: 100Word Count: 515See All articles From Author

Add Comment

Marketing Articles

1. Why We’re The Best Seo And Digital Marketing Company For Global Success
Author: DND Teams

2. Whatsapp Bulk Message Pricing In India: Affordable Solutions For Business Communication
Author: Fast SMS India

3. Whatsapp Bulk Messaging: Revolutionizing Business Communication
Author: Fast SMS India

4. Digital Marketing Company In Ghaziabad: Elevate Your Online Presence With Hobo E Services
Author: Hobo e Services

5. Digital Marketing Agency In India: Hobo E Services – Your Gateway To Online Success
Author: Hobo e Services

6. Advantages Of Social Media Marketing
Author: sumit

7. Best Digital Marketing Agency In Hyderabad, India
Author: Indigo Ai Solution

8. Best Digital Marketing Services For Lawyer – Hobo E Services
Author: Hobo e Services

9. Local Feed Sourcing Can Be Expensive
Author: Zeno Pellet Machine

10. Unlock Your Business Potential: Digital Marketing Services By Infokey
Author: Ashwini

11. How To Choose An Affordable Search Engine Optimisation Company In The Uk Without Compromising Quality
Author: Michael Dawson

12. Digital Marketing Agency For Small Business: Hobo E Services
Author: Hobo e Services

13. Exploring The Top Digital Marketing Company In Ghaziabad: Hobo E Services
Author: Hobo e Services

14. Digital Marketing Agency In Ghaziabad: Hobo E Services – Your Gateway To Online Success
Author: Hobo e Services

15. Creative Ways To Use A Facebook Widget For Business Growth
Author: richard

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: