Website Usability And Search Engine Optimization

By Author: Herry Raval
Total Articles: 14
Comment this article

A site doesn't become successful from optimizing only. There are different aspects that you need to focus on: like the site usability along with SEO. There have been many times when a site gets ranked but never really made any sales. This is not what all online businesses look for.

Most of the time, people develop sites that are meant for the search engines and not for the people. Everyone wants to rush for the front page, but no one knows what will happen after that.

Exposing the site and getting the traffic to visit the site may be the core job of any high search engine ranking optimization, but will it be able to translate the visit into sales. May be or may be not. It is not the search engine that will give you business. It is the people who visit and buy. You must remember to design the site based on their requirements as well. You need to take your site's usability to the next level.

Common mistakes found in site usability

A site page may be optimized well but there are chances of errors being present in the site's usability. Some common mistakes are:

1.Poor quality or no product pictures: ...
... Search engine robots cannot crawl the text inside the images, but removing them can be a bad idea. Images can be of great help from a usability perspective as they can capture your visitor's eye very soon.
2.Inconsistent navigation: Putting keywords in the navigation is a great SEO step but sometime it is overdone. If you put a long tail keyword in the navigation links, it looks very unprofessional. It can also confuse your visitors as well.
3.Incomplete or minimal product description: A common SEO technique is to spread the keywords all over the page. Often the keyword is a product's name and it must have been used so many times leaving out the important details about the products. Keywords will not let the users understand the product. You must provide a full detail explaining everything about the product.s

Remember that the ultimate aim of SEO is to bring web search engine rankings by providing visibility and exposure to the online business so that interesting people will see and visit your site, but a site's usability plays an important role in converting the people into real buyers. So next time, don forget to improve your site's usability.

About the Author

SEO Ranking Services India has the cutting edge search engine ranking services that will move your website higher on the list of the search engine result pages.

Visit us at: http://www.seorankingservicesindia.com