Introduction To Mobile Application Development, Delivery And Management

By Author: Techendeavour
Total Articles: 3
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Most the enterprise vision for mobility in today's date revolves around enabling it's workers, customers and consumers to be effective working / engaging with the enterprise from any place, at any time, on the device which best fits their circumstance at the time.
The emerging enterprise perspectives on mobility include:
Workforce: A mission critical service enabling flexibility, productivity, customer service and competitiveness, provided to everybody, not just executives and sales. Essential to attract and retain top talent.
Customer & Supplier: A way to easily find and contact their staff to conduct business and resolve problems.
Consumer (Shopper / Chooser / User): A way to get timely information about the products and promotions, to become engaged with our brands, and share that excitement and engagement with others.
IT Services: A complex set of technologies made up of feature-rich and short-lived mobile devices, incompatible operating systems, device-specific applications, and fragmented wireless networks which need to be managed to deliver a cohesive service.
Security: ...
... A source of potential liability, financial and reputation, that needs to be managed and controlled.

Mobility and Its Evolution
Mobile technology is evolving every day. Industry has witnessed the change in mobile era from grey screen disconnected devices to present day of sophisticated smart phones providing users (both corporate and consumers) with voice, data and e-mail into ONE piece of hardware.
As device has seen the evolution, technology has also evolved and thus the content carried by mobile applications. Today, for example, there are more than 120,000 mobile applications available at iPhone application store with more than 3bn downloads. More than 3000 rich applications and games are being deployed every month on emerging mobile platforms like Google Android. Today, a mobile phone is evaluated by the availability of mobile applications on that platform rather than telephony feature of the device.
The Power of Enterprise Mobility
Mobile enabled business applications have become crucial now in helping organizations maintain agility and differentiation. Organizations are looking mobility as a strategic imperative and adapting enterprise mobility to draw benefits from mobile enabled business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) solutions.
Mobile enabled business processes can improve ROI to organizations and optimize an organization's productivity, logistics operations, enhance customer relationships and digital media presence and streamline supply chain management among other business functions. The connectivity with corporate framework provide mobile staff and management with the latest and the most updated information about their customers, business processes and enable them to work more effectively while they are on the move. The power of the mobile device's location services can bring to the user the data that is most relevant to where they are located.
The mobile device's ability to integrate voice, pictures and video in real time is a distinguishing characteristic that can be exploited for both the consumer (take a picture of our product and look for the best price online) and enterprise (real time pictures of production machine problems relayed to central engineering).
Enterprise mobility opens new avenues to build customer facing mobile solutions which can enhance digital media presence, help to better manage customer relationships and drive consumer loyalty by establishing one-to-one communication channel with the customer.
Setting an example, a report (surveyed from 90% of fortune 1000 companies) from Aberdeen group states that 84% of the companies have a mobile device initiative already in place. From 2006 through the present, the percentage of enterprises who had mobility initiative in placed increased 42%, while the percentage of those who had no plans for mobility decreased by 93%. The top two drivers for mobility adoption reported by enterprises were to improve productivity (69%) and to improve timeliness of information delivery (45%). Only 1% had no mobility plans for the future.

Endeavour Software Technologies is an expert in mobile technology and advises startups, SMBs and enterprises in defining the right mobile application, selecting appropriate technologies, wireless carriers' relationship, and establish innovative roadmap for the continuous success as the future technologies changes over time. Can be reached at www.techendeavour.com or info@techendeavour.com