Benefits Of Posting On Youtube Videos

By Author: Bart Marsala
Total Articles: 1
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Hey Guys,

I have just been thinking about one of the best social media campaigns ever done by a corporation, the Skittles online promotional advertisement. Skittles Chat the Rainbowwas one of the first to fully optimize the benefits of posting Youtube videos. The company's Facebook fan page and Twitter account were funneled to bring the users to their video advertisement in Youtube. What resulted was within 24 hours of the campaign there were20,000 visitors in the company's website. A vertical upward increase was also recorded in the number of times the Skittles word was mentioned in blogs and in Twitter.

Today's topic is actually a continuation of the previous on how to benefit from posting Youtube videos. In my last email I discussed the benefits of uploading your videos in Youtube in general. The great metrics were also presented where an overview of the large number of Youtube users annually and daily was presented.

If you intend to use Youtube as one of your online marketing tool, you need to come up with a focused strategy that should allow you to communicate successfully to your targeted ...
... market. The 78 million users of Youtube presented last 2008 may not exactly be your whole base and with the 150,000 videos being uploaded daily, your chances of being noticed and getting a fair share of the market depends largely on your strategies in video marketing through social media sites.

Ultimately, your goals in utilizing this strategy are to create awareness or brand building and to promote the stickiness of your website/brand to the users by enhancing the level of interactions you have with your customers. By posting videos in Youtube, both may be achieved but this effort should be backed by successful planning and implementation. After all, statistic recently showed that less than 20% of videos posted in Youtube get at least 500 views and 4% get 10,000.

The best way to fully optimize your posting of videos in Youtube is by focusing your distribution strategy to the most relevant places where your target customers are. With this, you enjoy the benefits of posting Youtube videos as you achieve quality exposure and higher chances of your videos being viewed. With the right demographic and geographic qualifications, you get to bring your videos to the users who may be more interested in your product. What's more, if the users liked your video, they may repost it in their personal pages to invite their own network to view it. Further, your video may encourage interaction between you and your customer through their feedbacks and comments. Thus, you get to know your market even more and you become closer to them.

The effectiveness of social media campaign is further enhanced by posting Youtube videos. It is a relatively cheap way of promoting your product but you get to enjoy the same benefits as releasing a tv commercial.
Stick around for more as I bring you further updates on online marketing strategies for your business.

Thanks again for reading!

With best wishes, believe me,
Cordially yours,

Bart Marsala

"Nothing recedes like success."
Walter Winchell