Leverage The Power Of Your Auto Responder List For Maximum Profits While Selling Information Product

By Author: Stephen Salamon
Total Articles: 4
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Have you ever heard the phrase, "The gold is in the list?" Internet marketers say this about selling information products because they understand that when you have a list of consumers who willingly allow you to market to them, your conversion rates will be higher.

First let's cover what a list is, exactly. A list is when you have an opt-in form somewhere on the Internet - usually on your website where you're selling information products. The visitor sees an offer, usually for a freebie of some sort, and he or she enters their name and email address in order to get access to the offer. The opt in box is set up to send that information to your list-building software.

Autoresponder software, such as Get-Response, AWeber, allows you to set up multiple lists for each of your domains. This is important when you're learning how to profit from information products because you want different lists for all of your mini-sites where you're selling your products.

Once the person is added to your list, he or she is sent an automatic email from your autoresponder with the download link to the free offer ...
... you were promoting with your information product. Most marketers use their autoresponder service to drip constant emails to their list on a daily, weekly, or bi-weekly basis. This sets the stage for backend sales of more information products.

If this is your strategy, then you need to make sure that every email that gets sent out from your autoresponder is of high quality and value to your audience. If you're continually spamming them with sales pitches, it ruins your credibility and chances will be slim that they'll even pay much attention when you announce the launch of your next information product.

Having a list also allows you to pick the brains of your target audience to see what it is they need from you before you start working to develop new information products. Some corporations spend millions of dollars on market analysis, but a list lets you do it for free.

As each AutoResponder service allows you to create emails that will atomically be sent to your subscribers, with an option for intervals like "2 days' then send the next one '2 days later', make the emails helpful to them. Give them advice, updates on internet news that pertains to your product's subject, even attach free reports or small ebooks with free give-away rights. Your emails are a form of 'giving' to them. In the last paragraph, is where you can remind them about your product again and its great features. Remember, be honest, be giving and most of all, make them interesting and informative.

For example, I have joined dozens and dozens of these lists in the past and will on into the future. But I always delete the ones that only pitch their product to me throughout the entire body of the email. Think about it as a movie in a theater. When it begins, you see 'trailers' for other upcoming movies. Then, 20 minutes later, the movie begins. Treat your emails as such. Give them enticing information -trailers- that circulate around the internet, knowledge that you already know, and save the last paragraph for your sales pitch -main movie- and your subscribers will always enjoy reading your emails to them. Besides, your audience is smart. They already know why your sending them emails -to get them to buy your product- so don't make it obvious.

Take this article that you're reading now. This is one out of many that would be inserted into my email list to send to my subscribers. Why? Because it teaches the novice where to go to get an auto responder service, how it works and how to treat their emails in regards to structuring it with interesting information. It works too! Why?

I used the upcoming analogy like this to describe a pitch page and it fits into your emails to your subscribers too. "You see, when a customer wants something, let's say a car, do you think the majority just go into the dealership and say, "Yeah, here's $20,000, I want the red one?" No. Sure, the customer sees the red car, sees the price, sees the exterior and peeps in through the window, but what prevents most from buying is a simple thing: "They need to be talked into buying it!" Bottom line. Your emails are form of doing just this. You give valuable information, and then you remind them about the benefits of 'your product'. You help them, they help you.

Just remember when you're building a list for your information empire that you take care in treating your list with care and respect. This way, they'll stay a part of your inner circle longer and help your profits soar.

Take care. Best of success to your ventures from http://www.therichcraft.com