Cost Of Tv Advertising

By Author: Mohan Chen
Total Articles: 434
Comment this article

If you approach TV stations direct you can enjoy a service that will help you, but they have the restriction of only being able to sell you their channel. An independent TV specialist will impartially compare all the different options for you and overlay them with your objectives. This is a statistical exercise using comparative audience and delivery data techniques.

Then, when the best option and schedule has been established, the specialist will then buy the airspace on your behalf. Not only can we do this for you, but we can also help you to make the TV commercials themselves. It's worth noting that the largest TV advertisers use this method. They do not go to the TV stations direct. Why? Because if you are a company like L'Oreal who spend upwards of 80 million a year, it needs a team of specialists to make sure you TV advertising budgets are not only spent wisely, but the results are tracked, assessed, and evaluated. The best performing TV campaign is one that is constantly on a journey of increasing efficiency thereby creating better results for less cost at all times.

A television advertisement or television ...
... commercial-often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film (India)-is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from goods and services to political campaigns.

The effect of commercial advertisements upon the viewing public has been so successful and so pervasive that in some countries, the United States in particular, it is considered impossible for a politician to wage a successful election campaign without the purchase of television advertising. In other countries, such as France, political advertising in television is strictly restricted,and some, like Norway, even completely ban it.

Costs of TV Advertising appear between shows, but also interrupt them at intervals. This method of screening advertisements is intended to capture or grab the attention of the audience, keeping the viewers focused on the television show so that they will not want to change the channel; instead, they will (hopefully) watch the advertisements while waiting for the next segment of the show. However, remote controls have now made it easier for audiences to "tune out" advertisements simply by allowing them to turn down the volume or even switch channels when the advertisement comes on. Also people tend to do other things while the advertisements are on, while waiting for the program to resume. Additionally, television recording mechanisms such as DVR and TiVo have also allowed viewers to skip advertising completely during television programming.

Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through advertisements. The Nielsen ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their advertisements.

Because a single television advertisement can be broadcast repeatedly over the course of weeks, months, and even years (the Tootsie Roll company has been broadcasting a famous advertisement that asks "How many licks does it take to get to the tootsie center of a Tootsie Pop?" for over three decades), television advertisement production studios often spend enormous sums of money in the production of one single thirty-second television spot. This vast expenditure has resulted in a number of high-quality advertisements with high production values, the latest in special effects technology, the most popular personalities, and the best music.

A number of Costs of TV Advertising are so elaborately produced that they can be considered miniature thirty-second movies; indeed, many film directors have directed television advertisements both as a way to gain exposure and to earn a paycheck. One of film director Ridley Scott's most famous cinematic moments was a television advertisement he directed for the Apple Macintosh computer, that was broadcast in 1984. Even though this advertisement was broadcast only once (aside from occasional appearances in television advertisement compilation specials and one 1 a.m. airing a month before the Super Bowl so that the advertisement could be submitted to award ceremonies for that year), it has become famous and well-known, to the point where it is considered a classic television moment.