How Does Telecom Digital Bss Platform Empower Csps?

By Author: Kevin
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The commercial deployment of 5G services is well underway. This progress creates fascinating growth avenues, but it also brings in new constraints. Service providers must upgrade old business support systems (BSS) and define a clear transition plan in order to access new income streams.

As 5G deployments speed up, an almost endless array of use cases will arise, enabling communication service providers (CSPs) to greatly extend the range of services they provide to both companies and consumers. Although 5G provides new potential, it also introduces new difficulties for providers. From marketing and sales to operations, information technology, network monitoring, and invoicing, substantial changes must be envisaged by a provider. A telecom digital BSS platform with 5G will be essential in supporting this change, assisting service providers in transitioning from conventional network developers to service enablers.

What is Digital BSS Transformation?

Customers today want an integrated, customized, and quick service. In this type of situation, CSPs cannot be stymied by old telecom BSS platforms that are simply ...
... not intended to meet the growing demand for new services and products. Traditional telecom transactions are costly, time-consuming, and carry a high percentage of failures. Telcos are adopting lean designs and becoming more agile in order to reclaim their strategic advantage. Telcos may introduce enticing new offers and increase efficiency by implementing digital BSS solutions.

CSPs benefit from lower IT fixed costs, a faster time to market, and more innovative products by migrating to a single, integrated platform. The integrated methodology optimizes invoicing and customer support operations while also allowing them to consolidate their disparate product offerings into a single location. This allows CSP to become more versatile and respond quickly to changes in the marketplace, which is practically a necessity in today's telecommunications sector. BSS transformation demands CSPs adopt a smaller, more flexible, and smarter infrastructure as the company's backbone—and the only way to do it is via the cloud.

BSS transformation revolutionizes telecom infrastructure by replacing a traditional BSS with a telecom digital BSS platform with 5G, allowing operators to deliver enhanced digital services.

Why is a digital BSS Required for Telecom Service Providers?

Here is why a telecom digital BSS solution is a must for telecom service providers and CSPs.

Customer churn forecasting

Telecom enterprises may use sophisticated analytics to derive value from data stored in BSS, OSS, and CRM systems, among others. Predictive models may be constructed using data from customer consumption, transactions, grievances, invoices, and social networks to identify probable churners. As a result, telecom providers may come up with discounts, incentives, and services to attract and retain loyal customers.

Customer retention

Acquiring new client accounts is expensive. Service providers require time to recoup these acquisition expenses, making it more important than ever to keep profitable customers. And in order to do so, suppliers must have a comprehensive understanding of client behaviors and histories. Telecom firms may get a complete picture of the consumer by connecting BSS and OSS systems, enabling convergent billing, tiered pricing, and relevant discounts. This makes analyzing the value that consumers offer to the company much easier. This allows CSPs to customize their offerings.

Offering personalized customer experience

Digital users expect one-of-a-kind, personalized experiences. Telcos may gather communication data and develop targeted consumer engagements by using a Digital BSS 5G platform. They may use AI and big data analytics to answer real-time requests, whether it is to fix network difficulties, reward loyalty, or promote deals.

Moreover, BSS data, network information, and performance indicators may be integrated to provide a complete overview of the consumer, enabling them to create personalized offers that increase both average revenue per user and customer satisfaction.

Constantly rising average revenue per user

The ongoing need to increase ARPU leads telcos to develop innovative services that meet the needs of customers. Telecom businesses can accelerate the introduction of new services by connecting customer-facing systems, notably BSS, with other systems and service delivery methods.

Major Advantages of the Digital BSS 5G Platform for CSPs

- Pay just for the services and infrastructure that they utilize.
- Quick time to market: configuration rather than customization.
- Moving to a unified platform simplifies the digital BSS process and boosts organizational efficiency.
- Each BSS upgrade might provide new capabilities and features, which can lead to more and happier customers.
- Business support system reduces time to market by lowering overhead and boosting speed.
- It enables CSPs to adapt quickly to changing customer requirements and requests.
- Customers expect improved user interfaces as well as an omnichannel experience that is smooth and consistent. This experience is made possible by a BSS platform.
- A lean BSS platform streamlines operations support systems (OSS), increasing productivity, lowering operating expenses, and shortening production time.
Key Criteria for BSS Transformation to Meet Enterprise Demand in 5G

Artificial Intelligence (AI)

AI is a key component of next-generation BSS and OSS, supporting anything from customer suggestions to real-time network management and security.

Digital Storefronts

Customers can choose customized solutions by choosing specific components.

Cloud-native and Microservices Architecture

BSS and OSS should be cloud-native and leverage microservices to be more adaptable, efficient, and customizable to customers' requirements.

Software-as-a-Service (SaaS) Delivery

SaaS delivery means a lower cost of ownership; no on-premises hardware or maintenance is required; they are constantly updated; and IT expenditures are transferred from capital spending to OpEx spending.

Open APIs

Several new 5G applications require network operations and data access. For example, allowing third-party customer support systems to notify consumers of network concerns.

Must-have Features in Digital BSS for Successful Transformation

A digital BSS 5G platform must have the following features for successful transformation:

- Integrated sales lead and CPQ for lead-to-quote-to-customer journey management.
- Customer order management using eTOM-based process management and automated jeopardy and fallout handling.
- Paperless and digital customer onboarding using computer vision-enabled eKYC.
- Product discovery, add to cart, sign up, pay, ship, pick up, review, return, and support are all available through a digital sales portal.
- AI-powered real-time suggestions, multi-channel marketing, and reaction analytics are all integrated.
- Built-in analytics engine with pre-canned analytical models and data scientist tools for developing and managing new ML models.
- Telecom billing suite with a convergent rating and billing engine for retail, wholesale, and enterprise services including cellular, fixed line, and broadband.
- Management of digital subscriptions for all types of one-time and recurring subscription services, including telco and non-telco OTT service subscriptions.
- Gamification for customer engagement.
- Personalization in real time across all channels, powered by Advanced Analytics engagements.
Customer experience and operations are two of CSP's primary priorities. These goals cannot be met by legacy-based BSS applications. The only realistic approach for meeting the demands of a fast-paced digital world is a telecom Digital BSS platform with 5G.

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