Five Common Seo Mistakes That You Need To Be Aware Of!

By Author: Liam Mackie
Total Articles: 327
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Search engine optimisation or SEO as it is more commonly known as helps to make your website visible. It assists the search engines to understand your site’s content so that when the users look for your site, the search engine guide them to it. In SEO, organic traffic plays a crucial role. In layman’s language, It means that people are genuine searching for your website and is going through it. If they are happy with the products and services offered, they will take the next step i.e. they will make the purchase. The end goal of a successful SEO strategy is to ensure conversion - from browser to buyer.
 
However, when opting for search engine optimisation Newcastle, many of us end up making some mistakes that can prove to be costly in the long run. What are those mistakes and how should you deal with them? In this article, we are going to address these two significant questions, so that you don’t end up making the same mistakes when you opt for a personalised search engine optimisation Newcastle strategy.
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Considering the Organic Traffic as the Ultimate Goal:
Most of us consider the rise in organic traffic as the key metric against which we measure the success of the SEO strategy. But it is best not to do so. If the organic traffic is not converting into business, then there is no point in having such a traffic. Don’t forget that in order to attract organic traffic, you need to use hosting tools. Using these tools requires money.
 
Rather than the rise in the organic traffic, you should consider SEO’s impact on the overall revenue as a better metric of success.
 
Overlooking the User:
When you focus more on the volume of the traffic than what is their need – you are making a mistake. If your content only attracts the target but there is no plan what to do after the traffic is generated then you are wasting your money and energy. Many consider generating traffic to the site as the end of SEO’s responsibility. But this is a huge mistake. In fact, the task of search engine optimisation Newcastle starts from there. When targeting the traffic, you need to have a clear plan of action regarding what to do when the customer visits the site. A high-ranking search engine optimisation Newcastle page will be an asset only when it engages the traffic.
 
Only Short-Term Strategies:
When planning the SEO strategy, you need to plan ahead. A short-term strategy is neither effective nor useful. Since the outcome of the strategy is uncertain, most of us think of it for a short term. But you should not do this. Ideally, you should have a plan of action for twelve months and you should tweak it as per the changing trends and algorithm. Keep in mind, that the goal of the strategy will not change, even when the trend changes. Yes, you may need to adjust your techniques and ways of carrying out the work but the goal will remain same. When you opt for a short-term strategy, you run the risk of not getting results at all. You might feel like that you have done all and yet it failed, but in reality, you did not.
 
Blaming the Algorithm:
The easiest and the most common thing to do when the SEO strategy does not work is to blame the algorithm. While at times, it may be that there are so many changes in the algorithm that the strategy failed to deliver. But it becomes a mistake when every time you use this as an excuse. You should delve deeper and try to find out what went wrong. Is the indexing done properly? What about the crawling rate? Did the user behaviour change or was there any industry trend that impacted the outcome? Unless you find out the exact reason behind the failure, you will never learn to rectify it. At the same time, the next time, your strategy is successful, don’t forget to give the credit to the algorithm rather than hogging the limelight yourself. Will you do that? If not, then stop blaming the algorithm for everything that goes wrong.
 
Using Robots.txt to Control Indexing:
The major reason why you are using the robots.txt is because you want to find out what they can and cannot crawl. You cannot use it for indexing. If you are doing so, then you need to stop immediately. It is a huge mistake and will have a direct impact on your SEO strategy.
 
Summing it Up:
These are some of the common SEO mistakes that most of us are making. It is time to get up and take note. Identify the pointers where you are going wrong and take adequate measures to rectify them. If you don’t do it, then your strategy is going to pay heavily for it. No matter how many SEO managers you change, the end result will always be the same. Hire a reliable SEO expert and have a detailed discussion with him regarding what needs to be done so that your strategy gives the desired results.
 
About the Author: This contribution has been made by Liam Mackie who has written a number of articles on Search Engine Optimisation Newcastle and provides fruitful information.