Building Long-term Customer Relationships

By Author: maria Gini
Total Articles: 505
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The coping stone of any business is the excellence of its customer relationships. However, achieving excellent customer relationships is an uphill task. One of the most effective ways of doing so is to conduct customer survey , in particular customer satisfaction surveys . This is because customer surveys help you to assess how customers think, feel, behave, and what to do about it.
Customer surveys identify the factors that enhance relationships, loyalty and increase sales. This is because it is vital to listen to what is the end-user's reaction to products/services that a business may have on offer. To that end one needs to make enquiries in the following areas:
What are customers' perceptions of your corporate or product brand?
How can you change to improve the overall customer experience?
What is the likelihood of your current customers indulging in a repeat purchase?
How are you viewed in relation to your competitors?
Are you making decisions based on your most vocal customers or your entire customer base?
A customer service survey (which is also ...
... a kind of customer satisfaction survey ) is used to evaluate the job done by sales and support staff, particularly relevant to service providers like WLL, mobile phone networks, satellite TV cable operators etc. It can provide management with valuable inputs which would influence both short-term and long-term decision-making. If its findings are put to strategic use, it can offer critical operational and strategic advantages over the competition.
How your customers view your products, services, pricing  as well as your business relationship  are invariably multi-dimensional. Quite often they will compare your products/ services with that of your competitors. To stay ahead in the race you need to ensure that the comparison is never unfavourable for you. A customer satisfaction survey helps you get to the heart of these critical relationships in ways that help you move your business forward. The satisfaction, loyalty, and reference-ability of your customers directly affect growth and profitability.
Ask the kinds of questions which will help you to access the needs, desires and wants of your existing as well as potential customer when you conduct a customer survey . It can help determine what actions need to be taken to improve and enhance customer satisfaction, loyalty and desired business outcomes.

Author Bio:

Internexium provides cutting edge solutions for Mobile Surveys, free online surveys, text survey , sms survey, customer satisfaction surveys .