Implementing Bigcommerce Graphql Storefront Api For Seamless Customer Journeys

By Author: Subhash Jain
Total Articles: 3
Comment this article

To address changing market trends, competitive challenges, and customer expectations, e-commerce businesses need to adapt to changes fast. In the era of artificial intelligence (AI), when frontend and backend developers are expected to do more with less, extending the brand’s reach and ensuring the seamless journey of customers across the store emerges as a challenge. Leveraging the flexibility and agility of headless commerce by integrating BigCommerce GraphQL is a perfect solution. So, what is GraphQL? GraphQL provides an understandable complete description of the data in API facilitating Bigcommerce developers to evolve APIs over time promptly and send a GraphQL query to get predictable results.

Improving Shopper Experiences with BigCommerce GraphQL Storefront API

BigCommerce GraphQL Storefront API serves as a flexible interface to enhance buyers’ journeys. GraphQL Storefront API integration improves the performance of BigCommerce stores in many ways- 

Improving objects like categories or brands, URLs, and serving their details.
Creating new carts, fetching existing carts, and initiating checkout.
...
... Presenting optimized product images at any resolution.
Asking for a signed-in customer's details like name, email address, and others.
Querying product catalog data to help shoppers find the product they intend to buy by leveraging Bigcommerce's searching, filtering, and sorting capabilities.
Net Generation Capabilities of BigCommerce GraphQL

A query language for APIs, BigCommerce GraphQL is a runtime to execute queries using a defined system for your data. Because of offering a powerful agile approach for working with APIs, GraphQL is being increasingly embraced for quick web and mobile application development. The key capabilities and features making BigCommerce GraphQL an increasingly popular choice of e-commerce developers are- 

 Strongly Typed Schema: A schema specifying types, queries, and mutations defines GraphQL APIs. 

Real-time Capabilities: GraphQL supports real-time data updates facilitating clients receive real-time updates about any data change on the server.

Introspection: Self-documenting features allows to query the schema to discover the available operations and types.

Single Endpoint: A single endpoint manages all queries.

Flexible Queries: Clients can request the data they need minimizing the data transfer task over the network.

GraphQL queries performance is more efficient and faster responding when making requests. Using GraphQL, clients can only request the data specified in the schema; while the rest of the data remains hidden from the client; it is a major security advantage. 

Why should you embrace the BigCommerce GraphQL API? 

GraphQL APIs are going to become the new standard for e-commerce APIs development. It is now easier to build on top of BigCommerce; as, GraphQL allows to integrate with other applications and services efficiently and faster. BigCommerce GraphQL simplifies building scalable and efficient APIs scaling the business performance. 

Source: https://community.wongcw.com/posts/979804