The Role Of Modular Fixtures In Modern Retail Design

By Author: Mr. Chiranjivi Rajhans
Total Articles: 21
Comment this article

We are all aware of the fact that the retail landscape is evolving at a great speed. The main reasons for this include the rise of new technologies and the introduction of various innovative options to match the demand shifts and improve customer's shopping experience. Considering this case, retail brands are also in the middle of a situation where they need to adapt to various changes and work according to the market trends.

Well, this directly calls for a retail display that evolves with the brand values and shifts in customer behaviour. And clearly, this can only be accomplished by introducing the concept of modularity in retail stores.

Discovering the concept of modularity in retail design fixtures!
Modularity, as the name suggests, is a design philosophy that is concerned with incorporating interchangeable and reconfigurable components in a retail store.

Traditional fixed retail displays do not offer any scope of flexibility or personalization to store owners. On the other hand, modular retail fixtures are the complete opposite. They offer retail brands with flexible options to expand, rearrange, ...
... and update the present fixtures without any additional cost or hassle. In addition, implementing these flexible retail fixtures also serves as a scalable and versatile solution that further impacts the wallet share of channel partners.

How can the utilization of modular retail fixtures increase the wallet shares of channel partners?

1. Cost efficiency, effectiveness, and the scope of customization
In order to maintain pace with the changes happening in the market, it is necessary for retail brands to modify their stores as well as the way they display their products. And clearly, this calls for a lot of expenses and other additional costs.

When implementing fixed displays, retail brands need to occupy a good amount of capital. In addition, once implemented, traditional fixtures do not offer any scope for personalization and cannot be modified at all. However, this is not the case with modular fixtures.

Modular retail displays are highly flexible and can be customized according to the needs of retailers and the preferences of customers. They are highly adaptable and, hence, can reduce the need for new displays in different situations. As a result, brands can implement modular displays in order to save a lot of cases and get a taste of customization.

Crompton, one of the best electrical equipment companies in India, hired D'Art Design, the best retail branding agency in India, to implement modular displays in its retail stores. The retail solutions providing agency implemented modular displays in a way that wallet partners could comparatively display an extended quantity of products at the same time, in a very interesting manner. This did not just increase the customer engagement but also reduced the displaying cost and presentation time, and eventually increased the overall sales.

2. Enhanced product presentation and immersive customer shopping experience
The entire layout of a retail store, along with its overall presentation, are two main factors that significantly impact the mood as well as the final purchasing decisions of customers. Well, this is the main reason why businesses hire a reputed BTL agency.

Modular retail fixtures offer brands with the flexibility to modify their store layouts in a suitable way. Doing this helps the brand decide and optimize customer flow and draw their attention towards the high margin products.

Retail brands can further utilize these fixtures to highlight new launches, special offers, seasonal highlights, best sellers, etc. Practising this will help brands display the products in a way that catches the customer's attention. In addition, implementing these strategies will also ensure that the aesthics of the store are well maintained.

Also, modular retail fixtures help retail brands update their store layout according to the latest market trends that too, without putting in much time and effort. And clearly, all these things will directly result in increasing the wallet shares of channel partners.

3. Scalability for expanding business
As already discussed in the above content, modular retail fixtures are a valuable asset for retail brands because they can modify their store design without disturbing the overall budget. Hence, these flexible displays also offer brands a path to expand and grow.

Traditional retail fixtures are not at all flexible. They are fixed, heavy, and non transferable. As a result, they cannot be modified according to the changing demands of the situation. Hence, they are not able to match the desired aesthetics and represent a similar design across different store locations.

Brands that wish to expand their business should opt for modular fixtures. These retail displays will help them change the way of displaying products according to the location, size, and format of the store. Doing this will help brands achieve a similar store design in all of their stores, irrespective of the location, further establishing a unique identity for their brand.

Also, another advantage is that these flexible fixtures will not harm the retailer's pocket, ultimately leading to a good increase in their wallet shares.

Final thoughts
In this fast moving retail field where brands are on the lookout for innovative as well as unique ideas to increase their overall profits, modular retail fixtures act as a game changer that helps brands take a step towards transformation. Flexible ways of displaying key products and further adapting to the market and seasonal trends does not only help retailers increase their operational efficiency but also results in increased ROI.

Modular retail fixtures in a store design are one of the best ways that retailers can consider in order to optimize their business cost, process faster retail rollouts, present the products in a way that catches customers' attention, and expand their business along with increased profit margins. And clearly, all these advantages will significantly lead to increasing the wallet share of retail channel partners.

At D'Art Design, you'll find the experience laced with high-standing capabilities of timely and qualitative deliverance. From design to deployment we provide a systematic package boasting ourselves as one-stop solutions. Our holistic range of services, includes visual and structural design, 3D sketch, prototyping, manufacturing, and accomplishment. https://www.dartdesign.in/