The Electrical Appliances Market Is Driven By Rapid Urbanization

By Author: Ravina Pandya
Total Articles: 28
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The electrical appliances market comprises products such as refrigerators, air conditioners, washing machines, and other consumer appliances that have become essential in daily lives. Refrigerators help in keeping food fresh for longer periods and thus reduce spoilage. Air conditioners offer cooling during summers and have become necessary for thermal comfort. Washing machines reduce the time spent on laundry and allow consumers to focus on other activities. The rapid growth of urbanization and rising disposable incomes have enabled more people to afford home appliances for better lifestyles.
The Global Electrical Appliances Market is estimated to be valued at US$ 1.85 Trillion in 2024 and is expected to exhibit a CAGR of 9.2% over the forecast period 2024-2031.

Key Takeaways

Key players operating in the electrical appliances market are Whirlpool Corporation, LG Electronics, Samsung Electronics, AB Electrolux, and Haier Group Corporation. Whirlpool Corporation leads the global refrigerator market, while LG Electronics is a major player in air conditioners. Samsung Electronics dominates the washing machines ...
... segment.

The growing demand for energy-efficient and smart home appliances is fueling the electrical appliances market. With rising environmental concerns, consumers prefer appliances with lower power consumption. Features such as Wi-Fi connectivity and remote operations are gaining popularity. Manufacturers are innovating to offer appliances compatible with voice assistants and smart home ecosystems.

The Electrical Appliances Market Trends is expanding rapidly in developing nations due to the expanding middle-class population and construction of new residential and commercial complexes. Countries like India, Brazil, and Indonesia offer immense opportunities due to the inadequate penetration of appliances currently. Government support through rural electrification programs is also boosting sales in rural areas.

Market Drivers

Rapid urbanization is one of the key drivers of the electrical appliances market. As more people migrate to cities for education, employment, and improved standards of living, the demand for household and commercial appliances rises exponentially. With smaller living spaces in urban areas, appliances help maximize utility and storage. Furthermore, growing disposable incomes allow people to invest in labor-saving devices that improve their quality of life.

The current geopolitical tensions across several regions are impacting the growth of the electrical appliances market. With rising trade barriers and restrictions on movement of goods, manufacturers are facing difficulties in sourcing raw materials and components from different countries. This is negatively impacting production timelines and volumes. Furthermore, economic uncertainties caused by geopolitical issues have dampened consumer demand in many markets. Customers are postponing big-ticket purchases like refrigerators, washing machines etc. amid job losses and salary cuts. To deal with this situation, companies need to focus on developing alternate supply chains and diversifying sourcing bases within the country or region. They also need to introduce affordable product ranges tailored for changed consumer budgets. Partnerships with local component makers can help boost domestic production and shield businesses from external shocks to some extent. Moreover, promoting electronics as an essential item may provide temporary consumption boost in developed economies facing lockdowns again.

In terms of value, the electrical appliances market is currently concentrated in Asia Pacific and Western Europe regions. Countries like China, India, Japan and Germany have large manufacturing capacities and robust domestic demand for appliances. China alone accounts for over 30% share of global production of various consumer electronics. However, Africa and Latin America are witnessing faster market growth currently compared to more saturated markets. Countries across Africa and South America are urbanizing rapidly and middle-income populations are rising steadily, augmenting the demand for appliances. Rising incomes are allowing more people to purchase home electronics earlier compared to previous generations. Governments of several nations are also supporting local manufacturing through incentives. If conditions remain stable, the electrical appliances market in Africa and Latin America has potential to surpass other regions in terms of value growth within the next 5 years.

While India remains a core contributor to overall revenues, the electrical appliances industry is witnessing significant expansion in markets across Southeast Asia recently. Countries like Indonesia, Vietnam, Malaysia and Philippines have emerged as major manufacturing hubs for consumer electronics catering to both domestic and export demand. Favorable policies and skilled workforce availability have attracted numerous global brands to set up local factories. This has made appliances more affordable for local populations and boosted sales. Ongoing urbanization and growth of middle-class consumers will further fuel market growth in Southeast Asia. As global trade tensions persist, more foreign companies may shift their focus from China to Southeast Asian nations for both production and sales.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)