Marketing Explainer Videos – The Ins-and-outs Of Captioning

By Author: Gaytri Kanojiya
Total Articles: 18
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A Hot Topic.

We have multiple platforms than connect with audiences through marketing explainer videos.

And with more media come more durables to consider while producing marketing explainer video, especially when it comes to captioning.

For example, Instagram does not allow closed captions, but YouTube enables closed captions.

If you want to create a video with caption to live on both platforms, how do you avoid potential cross-channel caption ambiguity at the end of the project?

The solution is to plan for captions early in the video production process.

Rundown of Captions

Closed captions are the approach that you are most familiar with seeing. They are small, black boxes that feature white text like traditional times.

You might have seen them on your TV while watching your team lose at a loud bar or on social sites like YouTube, Instagram, and Facebook.

On the other hand, open captions are the captions that are forever in the video. They cannot be turn off and on like closed captions can be.

Open captions are sometimes related to ...
... being “burned in.” They give you a positive element of control—you know that the captions will be look up no matter where they see, and you can choose their color and font.

Use of Captions

Traditionally, captions are used to boost accessibility. About 20% of Americans have some degree of hearing loss, so it is essential to give them the option.

Some bodies, including US federal offices and universities, are required by the ADA (American Disabilities Act) to add captions to any video content that they share.

For most short-form marketing explainer videos projects, the 75seconds video production house provides closed captions files to clients free of charge for convenience reasons.

They are easy to create and give the client some flexibility in using them.

Production Process and the captions

Captions are wholly helpful in multiple ways. But how do they appear in the video you are watching?

While developing a video with closed captions, we will take the approved script for the video and format the text into an .SRT file.

Each caption is form within a “trigger,” a set of times when the caption will be display on the screen.

We will then deliver the. SRT file to our client along with the final video file once the project is complete. When you upload the video to a platform that supports closed captions, you upload the. SRT file as well.

For more please have a look at our videos at:-

YouTube

or

Contact us at:-

75seconds

Or

Explainervide4u

You can visit, explainer video Production company offices:-

Explainer Video Company in Delhi

Explainer Video Company in Noida

Explainer Video Company in Gurgaon

Source:- https://75seconds.com/what-we-learn-from-pitch-rejections/