Video Conferencing Market: The Role Of Digital Marketing In Driving Adoption

By Author: Grand View Research
Total Articles: 22
Comment this article

The global video conferencing market size is anticipated to reach USD 20.02 billion by 2030, exhibiting a CAGR of 9.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. market is experiencing significant expansion, primarily driven by the widespread integration of cloud technologies and the rising preference for Video Conferencing as a Service (VCaaS). The market is further fueled by the growing popularity of globalized working models, positioning video conferencing as an essential tool for communication within numerous organizations.

The ongoing technological advancements in video conferencing are significantly driving the product demand across corporate, education, healthcare, among other verticals. For instance, in March 2024, Avaya LLC launched the Avaya Communication and Collaboration Suite that delivers seamless communication and collaboration experiences to customers, where they can connect with people and ...
... tools on a single platform, such as meet, call, chat, share files, manage tasks, and more. Such developments are fueling the video conferencing market in the coming years.

Gather more insights about the market drivers, restrains and growth of the Global Video Conferencing Market

Moreover, the rising need to create a cost-effective, adaptable, and scalable communication system for better team collaboration, conversation, and decision-making is expected to have a considerable impact on industry trends in the coming years. The demand for solutions that simplify collaboration and enhance decision-making is on the rise among businesses and individuals alike. This trend is anticipated to further propel the expansion of the video conferencing market.

Video Conferencing Market Segments Highlights:

• Based on deployment, the on-premise segment dominated the market in 2023, driven by industries complying with strict data security requirements, existing investments in IT infrastructure, and challenges pertaining to internet reliability, latency, and bandwidth.

• Based on components, the hardware segment dominated the market in 2023, owing to increasing adoption of endpoints, including laptops, smartphones, and desktops equipped with high-resolution cameras, speakers, and microphones.

• Based on enterprise size, the large enterprises segment dominated the market in 2023. The segment growth is attributed to the high adoption of video conferencing solutions among these enterprises for business communications across geographies.

• Based on application, the enterprise segment dominated the market in 2023, owing to the higher demand for conference video endpoints that are room-based hardware solutions deployed and configured in meeting rooms.

• Based on end use, the corporate segment dominated the market in 2023. The segment growth is attributed to the growing consumer interest in cloud-based communication and collaboration solutions.

• Based on the region, North America accounted for the highest market share in 2023.The strong presence of various major technology companies, such as Microsoft Corporation, Google LLC, Cisco Systems, Inc., etc., providing high-end collaboration tools is contributing to the market growth.

• Key market players operating in the market include Adobe Inc.; AURA Presence, LLC; Avaya LLC; Cisco Systems, Inc.; Google LLC; Huawei Technologies Co., Ltd.; Logitech International S.A.; Microsoft Corporation; Plantronics, Inc. (acquired by HP Development Company, L.P.); Enghouse Video (formerly Vidyo, Inc.); West Corporation (Intrado Life & Safety, Inc.); Zoom Video Communications, Inc.

• In April 2024, Zoom Video Communications, Inc. announced the general availability of Zoom Workplace, the company’s AI-powered collaboration platform that includes new features to help users reimagine teamwork, facilitate connections, and improve productivity.

Browse through Grand View Research's Communication Services Industry Research Reports.

• Nanosatellite And Microsatellite Market: The global nanosatellite and microsatellite market size was estimated at USD 3,998.4 million in 2024 and is projected to grow at a CAGR of 22.8% from 2025 to 2030.

• Video As A Service Market: The global video as a service market size was valued at USD 9.45 billion in 2024 and is projected to grow at a CAGR of 33.7% from 2025 to 2030.

Segments Covered in the Report

Grand View Research has segmented the global video conferencing market based on component, deployment, enterprise size, application, end-use, and region:

Video Conferencing Deployment Outlook (Revenue, USD Million, 2018 - 2030)
• On-premise
• Cloud

Video Conferencing Component Outlook (Revenue, USD Million, 2018 - 2030)
• Hardware
o Camera
o Microphone/Headphone
o Others
• Software
• Service

Video Conferencing Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
• Large Enterprise
• Small & Medium Enterprises (SMEs)

Video Conferencing Application Outlook (Revenue, USD Million, 2018 - 2030)
• Consumer
• Enterprise

Video Conferencing End-use Outlook (Revenue, USD Million, 2018 - 2030)
• Corporate
• Education
• Healthcare
• Government & Defense
• BFSI
• Media & Entertainment
• Others

Video Conferencing Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Spain
• Asia Pacific
o Japan
o China
o India
o South Korea
• Latin America
o Brazil
o Mexico
• Middle East and Africa (MEA)
o Saudi Arabia
o South Africa

Order a free sample PDF of the Video Conferencing Market Intelligence Study, published by Grand View Research.

About Grand View Research
Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.