Why Incorporating The Google Review Card As Part Of Your Business A Great Idea?

By Author: Angus Carruthers
Total Articles: 110
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Whenever you are listing your business online, you have to make sure that it gets the desired amount of exposure. Unless the business is viable online you cannot expect to reach out to people across the globe and sell your products to them. In fact, Google will not show your business in its search results, if proper work is not done. What do we mean by this? Well, the algorithm set by Google recognizes only those business that get positive reviews and ratings. There are so many companies worldwide. And almost 70% of those businesses are listed online. It is not possible for Google to showcase and promote all of them unless the customers are vouching for the products, services and the companies. And since, there are multiple companies that are selling similar goods, Google is more sceptical about showcasing all of them. It will highlight and promote only those ones that comes highly recommended. And this is where the Google review card comes into the picture.
 
Let us help you analyse better. Imagine this - Your company sells bathing ...
... soaps. If you look around, you will find that there are more than ten companies in your city that sells similar bathing soaps. If you compare it with the number of companies dealing in the same item in your country and then with the rest of the world, you can well imagine the amount of competition out there. And the most interesting part is that almost every month one or more companies are opening up that is selling a similar product. So, by the end of the week, the competition goes up even higher. How do you plan to deal with all these, if you don’t have a definite solution right from the start? We strongly recommend that you start using the Google review card from right now.
 
There are numerous ways in which you can use the Google review card.
 
Scenario #1
If you are running a hotel business, you can have the Google review card as a display card in the reception. Whenever a guest is checking out, ask them to scan the bar code in the card and leave behind their comments and reviews. It is a direct approach where you are encouraging your customers to actively take part and say things about your business.
 
Scenario #2
You incorporate the QR code as part of your business card. Whenever you hand over your card to a prospective customer or an existing one, they can easily scan the code to share their feedback. Many customers are very inquisitive by nature and they look forward to sharing their experiences. By handing over your business card to them, you are providing them with a platform where they can share what they felt like. In short, you are just guiding them in the right direction.
 
Scenario #3
Instead of printing a card with a QR code that will take the users to the Google review card, you can incorporate the code in your website. Whenever one is checking or browsing your website, they will find the code right there. They can share their experience and reviews along with purchasing the products. They don’t have to do much. Once they scan the code, they will ask to write their reviews. It will hardly take a minute or so for them to share the feedback.
 
Benefits of Google Reviews:
The more reviews your company gets, the more chances of it becoming virtually viral. When customers are sharing their reviews, it is bound to be a mixture of good and bad reviews. Make sure that you take everything in stride. The major benefit of a Google review is that customers know about your company and products, they are using it and they are sharing their feedback so that others also get to know about it.
 
When you get positive reviews - you should always reply by expressing your gratitude for the customers faith and belief in your products. In fact, you should encourage them to use the other products as well.
 
When you get negative reviews - you should take that also in your stride and revert by saying that your team is looking into the matter and that they will try to improve their overall services. At the same time, do not hesitate to apologise for the bad experience that the individual had. By doing so, you are showing it to your customers, that you own up your mistakes and are willing to work on them. This will build a sense of loyalty and faith. Never shy away from negative comments. If you can turn these comments in your favour, you can win big time in the long run.
 
Final Words:
The Google review card is a great way to promote your business and help it rise the Google rankings. You should encourage all your customers - old and new to share their feedbacks about your products and the companies as a whole. Reviews give a credibility to the brand. Why don’t you capitalise on it and make the most of it? Go ahead and check out this card right away!
 
About the Author: If you would like to know more about the Google Review Card then please take a moment to read the contributions made by Angus Carruthers.