How To Create An Ecommerce Website Design That Performs? Find Out Now!

By Author: Liam Mackie
Total Articles: 303
Comment this article

eCommerce websites are the ones that allow you to buy and sell products. Look at Amazon, Shopify or Etsy - they are the leading eCommerce platforms in the world. Any business big or small can register with them to sell their products. Customers from across the globe can place their order through them. Now there are some businesses that don’t prefer to sell their products through some other eCommerce platform. They want to set up their own eCommerce website from where their customers will make the purchase directly. If you are one such business house, then you need to know the in and out of the eCommerce website design Central Coast. This will help you to ensure that your website is suitable to handle the customer flow and showcase your products in the best possible way. Following are the aspects that you need to concentrate on when you are getting your eCommerce website designed:
 

Call-to-Actions (CTAs or Buttons) - This is the most vital part of the eCommerce website design Central Coast. The ...
... major reason the customer is checking out the website is because they want to know more about your products and services. It is your duty to attract their attention and convert their visit to purchase. Unless you use sufficient and impactful call to action buttons you will never be able to ensure sales. The CTA has to be LOUD and CLEAR. There should be no confusion or ambiguity here. You should clearly instruct the customer what they need to do so that they go ahead and do it. For example, if you want them to subscribe to your website, make sure that the SUBSCRIBE part is clearly visible and right in front of them. Don’t forget to add the logo and the tagline to make it credible and reliable.

Website Navigation - When the customers are browsing the site, they should feel at home. They should feel that the information shared is personalised. The user experience has to be unmatched and seamless. There should be no glitches when they want to check out the multiple tabs. It should look all very natural. And this is possible only when you hire an expert to come up with a suitable eCommerce website design Central Coast.

Hover Text - Wondering what is this? When you browse a website, you come across some text that are clickable. The text is standing out and is intriguing enough for you to take the next step. So, when you go for an eCommerce website design Central Coast make sure that it has hover text at all necessary places. For example, “add to cart”, “subscribe now”, “pay the amount” all these should be bold and in hover text so that your customers click on them to go to the next stage of shopping.

Testimonial Slides (and How They Function) - When you are trying to convince the potential buyers or the first-time buyers why they should opt for you, testimonial slides come in real handy. Incorporate genuine testimonials for your existing customer base so that it lends an authentic feel to the page. If possible, add the photos of your customers to make it more genuine. Most buyers check out the testimonial section to see what others are saying about your products and services. They want to know what the experience has been and so on. Hence, it is vital that you incorporate testimonial slides as part of your eCommerce website design Central Coast.

The Flow of Information - And finally, all the information that you have included in your eCommerce website should have a seamless flow. At no point should your customer feel that they are being forced to do something. Customers will always make the purchase when they think that it is them who is taking the decision and not the service provider. You can assure this through the flow of the information and the way it has been incorporated in the website. And for this you need to have a detailed discussion with the experts who are designing your website. You need to tell them what you have in mind and how you would like that to be incorporated in the website. Since they are the technical persons, they know what to do and how to do it.

 
Summing it Up:
Make sure that the experts complete the eCommerce website design Central Coast on time because once the designing is done, you need to run it on a trial basis to ensure that there is no bug and viruses on the website. If there is then the experts will again take some time to fix it. If you have a fixed deadline within which you would like to launch your website then you need to be careful about this. Be in contact touch with the experts so that you have real time updates about what is happening as far as the website designing is concerned. Even if there is any delay, you will be aware of it before it’s too late. What do you think of this? Let us know in the comments section.
 
About the Author: This contribution has been made by Liam Mackie who has written a number of articles on Ecommerce Website Design Central Coast and provides fruitful information.