How Can You Leverage The Google Review Card For Establishing Successful Online Reputation?

By Author: Angus Carruthers
Total Articles: 110
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Managing your company’s online reputation is imperative if you want your business to grow and succeed. Effective strategies for managing, monitoring and tracking online reviews has a direct impact on your company’s visibility, and customer engagement. In this regard, using the Google review card can turn out to be a major step. This card takes your customers directly to the Google review page. They can share their reviews there. By opting for this, you are incorporating it as part of your marketing strategy. In short, you take control of your online reputation.
 
Leverage the Power of Google Review Cards to Establish Your Brand as A Trusted Company!
In the current era, whether you like it or not, online reputation matters a lot. A small reel can go viral in a matter of seconds and put your company’s name in the lips of thousands of people across the glove. According to the latest reports, nearly 87% of the people check online reviews before making a purchase and nearly 48% out of those don’t choose a company with less than four-star rating. Hence, ...
... you can realise the importance of a strong and positive online presence.
 
With the Google review card, you can up your online reputation in a significant manner.  These reviews are the first thing that any customer (existing and potential) will be able to see when they search for your company. We all know how positive reviews boosts the credibility and overall image of a company.
 
How Does this Card Work?
The Google review card makes use of QR codes and URLs in order to streamline the review process. Here’s how to use them:
 

Create the Card: You need to create this card that will have a QR code or a short URL. There are many online portals from where you can create this card. Choose a design that is aesthetic and pleasing to the eye.

Distribute: You need to share this card as part of the package or when you are interacting with them. The idea is to give them this card when they have just purchased your product because that is the time, they are most wiling to write a review.

Scan the QR code and submission: Customers need to scan the code or type the Url in their smartphone to access the page. Once they are taken to the page, they need to write the review and submit it.

 
Advantages of Google Review Cards:
The advantages associated with the Google review card are many. Each of these benefits helps to take your company a step ahead in making a positive brand image. Some of the crucial advantages are shared below:
 

Enhanced Review Volume: If you don’t use this card, you never know when a customer will leave a review. In fact, you are not sure whether they will leave any review or not. There are many customers who don’t leave a review unless they are coerced into doing so. By using this Google review card, you are encouraging the customers to share their feedback. You are showing them how easily it can be done. And since the card is attractive and the features are amazing, majority of the customers end up sharing their reviews.

Increased Customer Engagement: By doing this, you are encouraging customer engagement. You are making the customer feel important and significant. You are showing them that they are an integral part of your business and that you want to know their feedback. In fact, you are eager to hear from them.

Better Online Visibility: The higher the number of online reviews, the better will be your company’s visibility. Google rankings depend on reviews and customer feedback. The moment Google’s algorithm registers that the number of reviews has increased in your site, it will automatically include your company’s website in the page rankings of Google.

Real-Time Feedback: Since you are encouraging the customers to share their feedback then and there, you are able to access real-time feedback. You are getting to know then and there how they feel about the product. First impression matters and you get to know what they feel about the packaging and the entire buying experience.

Affordable Marketing: Compared to other forms of advertising and marketing, you don’t have to spend a huge amount of money behind the Google review card. In a limited budget you are able to make the most of it.

Customer Insights and Experiences: It is not necessary that when a customer shares his review it has to be a positive one. There will be a mix and match of positive and negative reviews. From the negative reviews you will get an idea about why the customers are not happy with the product or services offered. You can use this customer insights and experiences to better your products and services.

Helps Build Trust and Credibility: And finally, by encouraging the customers to share their feedback, you are building trust and credibility amongst them. This action of yours showcases that you are genuinely interested to know what they feel. To you, the voice of your customer matters a lot.

 
Summing it Up:
Without wasting a single second, you should go for this Google review card. It is time to make the most of your customer’s reviews. You need to know what they think. Moreover, these reviews will help to establish your brand in the online world.
 
About the Author: If you would like to know more about the Google review card then please take a moment to read the contributions made by Angus Carruthers.