The 7 Phases Of The Impulse Purchase Cycle Explained!

By Author: TechDogs
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Impulse buying is a common phenomenon, often triggered by emotional, environmental, or social cues. Research shows that about 40% of purchases are made on impulse, driven by various phases that consumers experience. The journey begins with a trigger that captures attention, leading to interest and curiosity, where colorful displays and social proof draw people in. Desire follows, as consumers envision how a product can enhance their lives, which can be bolstered by storytelling and urgency.

As consumers move to the purchase decision, factors like limited-time offers and peer influence play significant roles. After buying, they evaluate their choices, often experiencing buyer's remorse. Positive post-purchase experiences can foster loyalty, encouraging repeat business. Businesses can capitalize on this by providing excellent customer service and engaging with their audience. Understanding these seven phases can help consumers make more informed choices, ultimately leading to better shopping experiences and less regret over impulse purchases.

More Information: https://www.techdogs.com/td-articles/trending-stories/the-7-phases-of-the-impulse-purchase-cycle-explained