How To Enhance Your Success Rate By Registering Your Business Under The Gem (government E-marketplace) Portal?

By Author: Ajit Kumar
Total Articles: 8
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The Government e-marketplace has been a game-changer for businesses in India, It has given a direct channel wherein one can supply goods and services across various government departments. However, listing your products is not just what it takes to bag GeM contracts. The success of a business majorly depends upon how well it presents its business, optimizes bids, and understands the intricacies of a particular platform. In this article, we shall discuss some of the key strategies helpful in maximizing success on GeM and getting those much-needed government contracts.

1. Get Your GeM Registration Right:
Make sure that you do a proper and detailed GeM registration before you start the process of bidding. Most sellers think of an accurate and organized registration lightly. Your profile is the first impression you give to potential government buyers and You should be ready to provide the whole set of relevant documents when you are doing the registration, including your company's legal status, tax details, and bank details.
Ensure that you choose the right categories on registration that will suit your business. ...
... If you sell any product or service, or both, you will be matched with possible buyers. Therefore, registrations go through without a hitch if you choose the right options.
Tip: Do not delay in making your registrations as you submit to have them verified and also note that completion of your profile is one of the factors that can increase visibility to government buyers.

2. Clean Up Your Seller Profile:
Think of your GeM profile as the virtual storefront of your business. Would you walk into an outdated or generally run-down store? The same applies to your GeM profile. Complete all fields including, but not limited to, business description, updated contact details, and clear-cut listings for products. Adding certificates or awards that reinforce business legitimacy can also be helpful for further establishing trust.
Your profile should look professional and transparent. The more detailed you are the more you are perceived to be a trustworthy business from which the potential government buyer would be willing to purchase. Sellers who spend the time to write good lengthy profiles are more likely to be noticed and their odds of winning contracts are higher.
Tip: Make the descriptions of your products and services, focusing on key benefits and Use good images wherever possible.
3. Use the right categories and products: The most common mistake while listing is wrong-category classification. There are so many categories covered in GeM that it is really important to select those categories closely related to what you sell. This would ensure the display of your products in relevant searches conducted by government buyers.
Beyond categorization, pay attention to how you describe your products. Buyers often compare multiple offers and hence need to be clear, concise, and engaging in terms of product descriptions. You can easily summarize some key features and benefits, which will help buyers understand why they should choose you.

4. Competitive Pricing: Be Very Competitive in Pricing Price is one of the major factors for winning contracts under GeM. Though it is almost tempting to keep your prices high because you would get the highest profit, remember that government buyers always look at value addition. To enhance the win rate performance, competitive pricing is necessary even when buyers can easily compare your quotation with several sellers.
However, the price isn't always the primary determinant of success. It helps balance those two: affordability and quality. You can still be one step ahead even if your price is a bit higher than yours when you offer more added value, for instance, through warranties or faster delivery times.

5. Proactive Monitoring of Bid Opportunities:
Having joined and optimized your seller profile, you are now in a position to explore the innumerable bids published on GeM. Here, the key to success lies in being proactive. Attend a routine of surfing for fresh tenders in your niche from time to time. Allow yourself to be updated through smart alerts and notifications so that whenever a new tender is published, you can be informed in due course.
Ensure that your proposals are fully comprehensive when you're responding to bids. Don't be afraid to ask questions, but make sure you clearly read the requirements and ensure that you provide all the information specified. Many sellers lose out on successful contracts due to overlooking details in the bid or submitting proposals that aren't fully complete. Respond promptly to buyer questions and follow up professionally.

6. Benefits of GeM Registration:
Apart from the primary benefit of getting access to government buyers, GeM provides numerous other advantages to such registered sellers. Firstly, there is transparency in procurement. So, you need not fear sneaky clauses at your doorstep or unfair practices. The payment process is smooth also. Most of the transactions take place within 10 days after delivery, which means you have good cash flow.
It's an opportunity, which in itself has traditionally remained out of bounds for small and medium-sized enterprises. Let it be niche services or common products, the advantage is all yours over those who haven't yet registered on GeM.
https://gemregister.org/