Top 5 Referral Marketing Software Of 2024

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Top 5 Referral Marketing Software of 2024
Referral Marketing Software helps businesses motivate their existing customers to bring in new ones through incentives like discounts, coupons, and gift cards. This word-of-mouth marketing strategy is highly effective in generating trusted leads. Below, we’ll look at the top five referral platforms for 2024.

Tool 1: Referral Factory
Founded in 2019 and based in Amsterdam, Referral Factory has quickly risen to prominence, earning a “High Performer” title in G2’s Spring 2023 report for small businesses.

Referral Factory returns to our list this year thanks to its customizable software that can help build referral, affiliate, or ambassador programs. It integrates seamlessly with tools like HubSpot, Salesforce, Zoho, and others. Key features include fraud alerts, customizable coupon creation, pop-up widgets, and more.

Its standout feature? Referral Factory offers over 100 templates designed by top marketing experts, helping you create referral programs from scratch or speed things up with pre-built templates.

Tool 2: ReferralCandy
Since ...
... 2009, ReferralCandy has run daily referral campaigns for eCommerce brands. Operated by Anafore Pte Ltd in Singapore, ReferralCandy serves over 30,000 stores, including big names like Colgate and Steve Madden.

New to our list, this platform excels in eCommerce referral marketing with custom campaigns, automated invitations, and fraud prevention. It integrates with Shopify, BigCommerce, MailChimp, and more.

What’s great is that ReferralCandy offers pay-per-performance pricing, key metrics tracking, and a top-notch fraud detection system.

Tool 3: Birdeye
Headquartered in Palo Alto, California, Birdeye has earned a place on our list thanks to its wide adoption by over 100,000 businesses. It even received G2’s “Best Estimated ROI” badge in 2024!

Birdeye’s scalable referral campaigns are fully automated and come with real-time reporting. It integrates with over 3,000 platforms and includes AI capabilities for personalized experiences. Birdeye also supports multi-channel customer engagement through SMS, Webchat, and social media, offering a well-rounded referral experience.

Tool 4: Friendbuy
Los Angeles-based Friendbuy was founded in 2010 and has a strong client list that includes Walmart, Intuit, and Disney.

Making its debut on our list, Friendbuy offers a range of features, including automated rewards, fraud prevention, and customizable templates. Referrals can be made through email, SMS, and social media, with real-time analytics and A/B testing options to optimize campaigns.

Tool 5: Influitive
Founded in 2010 and based in Toronto, Influitive specializes in customer advocacy and referral programs. The platform is trusted by brands like Cisco and Dropbox, earning consistent praise for its performance.

Influitive’s features include data-driven insights, detailed customer profiles, and deep segmentation for personalized advocacy. It offers solutions in customer loyalty, advocacy, and community management, providing businesses with multiple ways to drive engagement.

Conclusion
Referral Marketing Software helps businesses motivate their customers to refer new clients by offering incentives like discounts, coupons, and gift cards. The platforms on our list allow companies to plan, automate, and manage these referral programs with ease.

Each platform offers unique features, so make sure to choose the one that aligns with your business needs.

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