Australia Portable Battery Pack (power Banks) Market Powered By Rise In Smartphone Users

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The Australia portable battery pack market, also known as power banks, has been growing at a steady pace over the past few years. Portable battery packs are lightweight, portable devices that allow users to charge their electronic devices such as smartphones, tablets, and other USB power-supported devices on the go. The growing sales of smartphones and other USB-charged devices have fueled the demand for portable battery packs in Australia. Additionally, power bank manufacturers are focusing on developing innovative, compact, and high-capacity battery packs with quick charge technology that provide longer backup to users. Some popular power bank models offer capacities ranging from 5,000mAh to 20,000mAh, which can charge an average smartphone multiple times.

The Australia Portable Battery Pack (Power Banks) Market is estimated to be valued at US$ 177.52 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024-2031.

Key Takeaways

Key players operating in the Australia Portable Battery Pack (Power Banks) Market are Anker Innovations, Xiaomi Corporation, Samsung Electronics ...
... Australia, Belkin Australia, and Sony. Anker Innovations and Xiaomi Corporation hold a significant market share in Australia owing to their wide product portfolio and competitive pricing.

The demand for portable battery packs in Australia has witnessed a strong growth due to the increasing adoption of smartphones and other mobile devices. Power banks have become an essential mobile accessory for consumers to keep their devices charged while traveling or during emergencies.

Leading power bank manufacturers are also focusing on expanding their presence across major cities in Australia. The growing e-commerce industry has further facilitated the availability and access to portable battery packs in the country. Several online and offline retail channels offer a wide range of power banks at competitive prices, driving the market growth.

Market Drivers

The Australia Portable Battery Pack (Power Banks) Market is primarily driven by the rise in smartphone users in the country. Australians are heavy smartphone users and adopt the latest devices at a rapid pace. However, dependence on smartphones has increased battery drain issues, creating demand for power banks. Additionally, busy lifestyles have encouraged the popularity of portable chargers for charging smartphones on the go. Manufacturers have further promoted power banks as must-have mobile accessories, contributing to market expansion. The market is expected to continue growing with the proliferation of smart home appliances and ongoing development of advanced charging technologies.

Impact Of Geopolitical Factors On Australia Portable Battery Pack (Power Banks) Market Growth:

The growth of Australia Portable Battery Pack (Power Banks) Market is facing challenges owing to the impact of geopolitical factors. Supply chains of critical raw materials sourced from conflict hit regions are facing disruptions, subsequently affecting the production of battery packs in the country. For instance, lithium required for manufacturing lithium-ion batteries used in power banks is primarily sourced from South America. Political instability and tensions among countries there have disrupted supplies in recent times. Rising tensions between China and the U.S. have also impacted the sourcing and trade of electronic components between the two countries. Tariffs levied on imports have increased costs for Australian manufacturers.

To sustain growth in this scenario, companies are looking at alternative sourcing options and diversifying supply chains. Some players have started exploring new partnerships to source raw materials from multiple regions rather than relying on single point sources. Localization of production is another strategy contemplated to reduce dependence on international suppliers and insulate the industry from supply disruptions due to geopolitical issues abroad. Companies also need to factor in rising component costs while setting prices and expand to newer export markets through strategic trade agreements to offset impact of challenging domestic demand conditions.

Geographical Concentration Of Australia Portable Battery Pack (Power Banks) Market:

The Australia Portable Battery Pack (Power Banks) Market in terms of value is highly concentrated in urban centres, particularly capital cities. More than 60% of the total market value is generated from Sydney, Melbourne, Brisbane, Perth and Adelaide. The population in these cities have higher disposable incomes and rely more on portable consumer electronics, driving high demand for battery packs. Availability of retail chains, consumer preference for touch-and-feel experience while purchasing and technology awareness make city dwellers important target consumers. E-commerce channels also focus promotional activities on Tier 1 cities to leverage higher conversion rates. Rural areas with lower population densities and consumer spending have a relatively minor share of below 10% in the country's power bank market.

Fastest Growing Region In Australia Portable Battery Pack (Power Banks) Market:

Victoria has been the fastest growing region for the Australia Portable Battery Pack (Power Banks) Market over the recent years. Multiple factors contribute to its rapid pace of expansion. Firstly, with Melbourne being the second largest city, a large urban population drives robust consumption. Entry and expansion of online sellers in the region also complements the offline retail infrastructure well, augmenting access and reach. Secondly, investments promoted local manufacturing of lithium-ion batteries and components in regional industrial clusters in recent times. This has strengthened the regional supply chain ecosystem contributing to faster market evolution. Finally, the strategic location of Victorian ports provides an advantage for exports. Upward trend in overseas shipments from Melbourne is propelling Victoria's prominence as the quickest expanding market for power banks nationally.

Get more insights on this topic:  https://colinwilson11.hashnode.dev/australia-portable-battery-pack-power-banks-market-poised-for-robust-growth-due-to-rising-smartphone-penetration

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What Are The Key Data Covered In This Australia Portable Battery Pack (Power Banks) Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the Australia Portable Battery Pack (Power Banks) Market's growth between 2024 and 2031.

:- Accurate calculation of the size of the Australia Portable Battery Pack (Power Banks) Market and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- Australia Portable Battery Pack (Power Banks) Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market's competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of Australia Portable Battery Pack (Power Banks) Market vendors

FAQ’s

Q.1 What are the main factors influencing the Australia Portable Battery Pack (Power Banks) Market?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top Australia Portable Battery Pack (Power Banks) Market companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the Australia Portable Battery Pack (Power Banks) Market’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it