How Can Digital Business Cards Become The Key To Your Company’s Modern Branding Strategy?

By Author: Sean Farrow
Total Articles: 61
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The transformation and shift to digital business cards signifies the shift in the way one connects with others in the professional world. Those days are over when one used to shake their hands and share the paper business card to introduce themselves in a meeting or an exhibition. In its place, the digital card has made its inroads. Does this mean that there will be a strategic shift in the world of branding, identity and positioning as well? This shift to digital cards is a clear indication that corporates across the globe are more interested in a convenient, speedy and seamless means of networking. Since these cards are super adaptable and customisable in addition to being sustainable, it is difficult to overlook the significance in the world of branding.
 
Understanding the Impact of Digital Business Card in the World of Modern Branding:
Modern world is ruled by the digital world. Wherever you look, everyone is using a smartphone. They are constantly on the phone - from buying groceries, to paying medical ...
... bills - everything is happening online. So, why should you restrict yourself to the old ways of branding? Why don’t you use digital business cards to further enhance your cause, positioning and identity in this every changing market? Withing everything becoming online, this card is an integral part of this ecosystem. Not using it to your advantage is your sheer lack of failure to make the most of this card. By using this card, companies are not only able to create a lasting impression but they are also able to portray that they are deeply connected with their online brand image and persona. It is one and the same.
 
When you integrate the digital business cards as part of your modern branding techniques you are promoting your brand’s tech savviness, innovation and commitment to sustainability. All these are extremely important to clients and customers who want value for the money invested and spent. Therefore, this shift to the digital card will be a well calculated move on part of your company.
 
In the World of Professional Networking, Staying Updated Means that You are Thriving:
Nowadays, where business is taking place at the blink of an eye, staying updated in the professional networking arena is crucial for the progress and success of your brand. By its intrinsic nature, the digital business cards convey a sense of urgency and real-time relevance which you will never get if you still use paper business cards. The ease of sharing the card no matter where you are or your clients and customers are based have made this card a hot favourite amongst the corporate hotshots.
 
In addition to convenience and seamless networking, the digital business cards allow you to access digital analytics to track down your client and customer interaction. You get a first-hand report of who are browsing your website and the social media channels. And according to the pattern of interaction and traffic generation, you can easily decide on the next course of action with regards to the company’s branding strategies.
 
Promote Contactless Sharing through the Incorporation of QR Business Cards:
Adopting the QR code technology in the digital business cards is a leap forward as far as convenience and efficiency is concerned. This card enables contactless sharing - a feature that promotes safety and accessibility in this digital world. By simply scanning the code one can now have access to your professional contact details. The fear of misplacing the card, or the need to print the card every time you joined a new company or got a promotion - will be taken care off for good. Since the contact details are saved on the phone, the fear of losing the card is not there at all. At the same time, no matter how many times you edit the card, you don’t have to get it printed ever. All the changes will automatically get updated in your existing digital business card.
 
In this digital world, where everyone is trying to outdo the other, the digital business card is not only about convenience and sustainability but it is a clever strategic approach towards branding and networking.
 
Eco-Friendly Networking that Ensures Brand Recognition, Progress and Overall Success:
In today’s time and age where everyone is looking for ways to reduce their carbon footprint and promote an eco-friendly way of surviving, introducing the digital business cards to promote brand recognition, progress and success is a clever move. By adopting green initiatives, the company is clearly giving out a signal that they care for the environment and not merely their business. They are willing to go the extra-mile so that nature and humans can survive together. The aim is to make the most of the latest trends and options without compromising on the core qualities of what your brand stands for and it is only then that you will be able to ensure a strong and lasting brand image of your company.
 
Summing it Up:
What is stopping you from incorporating the digital business cards as part of your modern branding plans for your company? Why are you still waiting? Go ahead and make the most of it.
 
About the Author: This contribution has been made by Sean Farrow who has written a number of articles on Digital Business Cards and provides fruitful information.