How To Design Vinyl Stickers For Your Business That Stand Out?

By Author: Steve Morgan
Total Articles: 48
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Vinyl stickers have become extremely popular in recent times, especially in the advertising and marketing world. They are an affordable and versatile way to promote your product or brand. However, designing the perfect vinyl stickers can be daunting.

This is the reason we have compiled this ultimate guide, where we are going to discuss the tips that will help your vinyl sticker design stand out.

1. Make the Idea Simple

If you feel that you can tell everything about the brand through your vinyl sticker, forget it! You cannot make the stickers visually complicated, even if they are big. Your potential customers don’t have time to read the sticker as they only have a few seconds to read it.

Whether you are designing the kiss cut vinyl stickers by yourself or hiring a professional graphic designer, keep it simple.

2. Use Different Shapes

Circle or square is the most common choice when it comes to stickers. Often, it works just fine. However, if you have to grab eyeballs, choose a non-orthodox ...
... form. It will not cost you extra and will make your design stand out. This is helpful if the brand colors are not bright enough.

3. Put Less Detail

You want the stickers to be unique. However, adding excessive details to your vinyl stickers might not be a good idea. This is because it can worsen the ability of the stickers to stand out. In fact, your main ideas might be left behind too much information. This can deteriorate further if people see the die cut stickers just for a few seconds.

A sticker’s message should be clear without adding too much detail.

4. Match Colors with Your Business

Designs for custom die cut stickers, which are made for fun, can be created using any color you want. However, the ones you are creating for your brand should have colors that align with it. Not all your vinyl stickers are going to have their brand name on them. Thus, they should strongly be associated with your brand.

The stickers you are designing with your brand colors should be appealing to the audience and reflect your brand’s identity.

5. Make the Text Legible

Your best tip in vinyl sticker design is to avoid putting text at all. Ideally, your sticker has to express something even without putting it in words. In case you have decided to add text to your stickers, make them larger in size.

6. Give Enough Space to Your Brand

From the point of view of a marketer, you would want your stickers to mention the brand in some way. From the audience’s perspective, it defeats the entire purpose of the stickers.

Make some compromises. A few of your stickers should mention your brand. It has to be attractive for your target customers to want to have them. Design a logo and make it look so good that it is a great decoration for someone’s laptop.

7. Add Your Contact Details

We have mentioned that your sticker design has to be appealing and fun to the audience. But now you have to consider the reason you are investing. If it is marketing, add your contact details. Your customers should look at your stickers and know how to get in touch with you. A social media handle, a QR code, or a website address will be ideal for this format.

The ideal place to put this detail is on the stickers that feature your product or brand. Stickers with your contacts are best for the outdoors.