A Diamond Christmas 2004

By Author: Keith Thompson
Total Articles: 11
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A Diamond Christmas 2004!

by Keith Thompson

When Archduke Maximillian of Austria bestowed a diamond
ring on Mary of Burgundy in 1477, giving a diamond as a
symbol of love and commitment was birthed. Prior to this
only royalty wore diamonds, believing they symbolized
strength and courage. The root of the word diamond comes
from the Greek word "adamas", which means unconquerable".
Other folklore surrounding diamonds links them to Cupid,
whose arrows were said to be tipped with diamonds.

A diamond is an exceedingly rare item. Over 250 tons of
ore must be processed to come up with just one 1-carat
diamond of any quality. There are five nations in the world
which account for over 90% of the world's rough diamond
supply, and those are Australia, Botswana, Namibia, Russia
and South Africa. Several other countries produce smaller
but significant stones, like the Canadian Excellent Cut
diamonds from the Arctic circle.

Now that we agree that they are rare and quite valuable,
why still do we want to give them as gifts? ...
... Because they're
beautiful! And elegant, dazzling and all the other
adjectives she'll likely apply when she opens the gift
you've come up with. Diamond jewelry is like nothing else,
and if you're looking to make this a Christmas or Holiday
to remember, the gift of diamonds will make this an
unforgettable Holiday season!

So how do you go about purchasing that diamond bauble
she's always wanted? Here are some guidelines to follow
that will give you the best chance at success!

WHAT DOES SHE WEAR NOW?

Notice her style now. To have the best chance at finding a
diamond style that compliments her natural chosen style you
need to come armed with the knowledge of several things.
Some of those include does she like classic, contemporary,
or vintage styling? What metals does she wear. Is it
exclusively gold, platinum, silver? Does she like bold or
muted pieces, and the relative size of the jewelry in her
possession now.

WHAT SIZE DOES SHE WEAR?

You may have to be sort of James Bondish to get this
information in order to preserve the surprise, but getting
ahold of a ring just long enough to have it sized would be
the mission, should you choose to accept it! That said,
there is always the option or buying a loose diamond and
letting her shop for the setting. You're still a hero and
she gets exactly what she wants!

THE SHAPE & SETTING

Diamonds come in many shapes and settings. Would she like
a round diamond, a marquise cut or oval, a princess cut or
emerald, pear or heart; there are many choices available to
you to find just the diamond jewelry she wants. When
your're out shopping,linger by the jewelry counters long
enough to let her look but not long enough to arouse
suspicion. You may be rewarded with hints of preference
that will help you. Take into consideration the size and
shape of her hands. This will have a bearing on how the
ring looks on her. For instance large rings sometimes
overwhelm small hands. Try to think proportionately.

THE OCCASION

What is the occasion? Is it a Christmas or Holiday gift? A
birthday bauble? Anniversary? Engagement? Whatever the
occasion, know that she'll look upon this gift as something
special, a gift of love and endearment. Choose wisely!

SHOPPING FOR DIAMOND JEWELRY

Choosing where you buy a diamond has never been easier.
Besides the plethora of diamond retailers in your very
neighborhood, the internet has made diamond shopping
incredibly convenient. Most of the major jewelers have an
online presence, and often this will get you more stone for
the money, as they have little or no overhead online. Most
offer guarantees and return privileges, and buying online
is in my view very much safer than handing my credit card
to an eighteen year old with a spending problem. Also, as
you know if you're reading this, information is readily
available online, and suspect at times offline. A website
is not on commission or limited so mcuh by inventory as a
commissioned salesperson might be.

Do some discreet research, gather your data, go online and
find the rock of her dreams! Make this a Diamond Christmas! ABOUT THE AUTHOR
Keith Thompson has done more diamond shopping than he
cares to admit! This article is available for reprint as
long as none of the content or links are changed. Keith is
the webmaster of two hot business sites:
http://www.DiamondChristmas.com and
http://www.GiftsForBiz.com