Ben Partners With Vybroo And Farmacia Roma To Offer Ai-driven Audio Engagement For Brands To Build Better Relationships With Consumers

By Author: Orson Amiri
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Brand Engagement Network (BEN) and Vybroo have formed a strategic partnership to enhance brand-to-customer communication through advanced AI and audio technology. BEN, known for its innovative AI assistants, will integrate its human-modeled AI technology with Vybroo's extensive audio and radio networks. This collaboration aims to provide brands with personalized, interactive engagement opportunities across various platforms, including radio and streaming services. The technology will enable brands to offer tailored suggestions and improve customer experiences, while also ensuring data privacy.

Farmacia Roma, a trusted pharmacy chain from Baja California, will participate in the pilot program, benefiting from this new communication approach. BEN's Co-CEO, Paul Chang, highlighted the goal of expanding AI engagement to everyday environments, enhancing brand interactions. Vybroo’s CEO, Roque Mascareño Chávez, emphasized the societal benefits of optimizing processes in health, business, and government sectors. This partnership aims to deliver impactful, innovative solutions that strengthen brand-customer relationships.

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