Hisense Group President Unveils Future Strategic Roadmap

By Author: Ben Gross
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Hisense, a global leader in home appliances and consumer electronics, today unveiled its ambitious growth plans at its Partner Conference in Berlin, held just ahead of the EURO 2024™ finals. Fisher Yu, Hisense Group President, delivered a keynote address titled "Beyond Champion, Beyond Glory" outlining strategic upgrades focused on brand elevation, scenario-driven products and services, industrial structure optimization, and a commitment to further global expansion.

Marking its third time sponsoring the UEFA European Championship, Hisense unveils its "Hisense, More Than a Brand" tagline, hinting at a multi-brand strategy. The company's inaugural sponsorship in 2016 proved a significant milestone, accelerating globalization through consecutive sponsorships of top-tier sporting events. In the meantime, Hisense overseas revenue increased from three point five billion to twelve billion US dollars by three point five times.

"We are thrilled to see Hisense maintain strong momentum in the first half of 2024," explained Mr. Yu. "Hisense 2C business achieved double-digit revenue growth and a 18% surge in overseas markets ...
... underscores the success of a long-term strategy built on user-centricity, technological innovation and a global vision. This strong foundation positions us perfectly to implement our strategic upgrades in brand, scenarios, industrial structure and globalization."

"Hisense TV shipments ranked No.2 globally in Q1 2024 for the second consecutive year. We are continuously narrowing the gap with the No.1 brand and are excited about the future."

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